{"id":32046,"date":"2024-03-22T16:33:38","date_gmt":"2024-03-22T15:33:38","guid":{"rendered":"https:\/\/numeractive.ch\/?p=32046"},"modified":"2024-03-22T16:33:41","modified_gmt":"2024-03-22T15:33:41","slug":"die-5-grosen-marketing-flops","status":"publish","type":"post","link":"https:\/\/numeractive.ch\/de\/die-5-grosen-marketing-flops\/","title":{"rendered":"Die 5 gr\u00f6\u00dften Marketing-Flops: Hier sind einige denkw\u00fcrdige Misserfolge"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"32046\" class=\"elementor elementor-32046\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e92e28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e92e28\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd4c2c1\" data-id=\"dd4c2c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e32c797 elementor-widget elementor-widget-text-editor\" data-id=\"e32c797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\n    <h2>Einf\u00fchrung :<\/h2>\n    <p>In der dynamischen Welt des Marketings gehen gro\u00dfe Erfolge oft mit unvergesslichen Misserfolgen einher. Diese manchmal spektakul\u00e4ren Misserfolge erinnern uns daran, dass auch die gr\u00f6\u00dften Unternehmen nicht vor strategischen Fehlern gefeit sind. In diesem Artikel untersuchen wir f\u00fcnf der gr\u00f6\u00dften Marketing-Misserfolge der letzten Jahre, Initiativen, die namhafte Unternehmen viel Zeit, Geld und Reputation kosten.<\/p>\n    <div>\n        <h2>Inhalt<\/h2>\n        <ol>\n            <li><a href=\"#les-5-gros-flops-marketing\">Die 5 gr\u00f6\u00dften Marketing-Flops<\/a><\/li>\n            <li><a href=\"#le-smartphone-d-amazon\">Das Smartphone von Amazon<\/a><\/li>\n            <li><a href=\"#le-yaourt-pour-la-peau-de-danone\">Danones Hautjoghurt<\/a><\/li>\n            <li><a href=\"#le-ketchup-violet-de-heinz\">Heinz lila Ketchup<\/a><\/li>\n            <li><a href=\"#les-lasagnes-de-colgate\">Colgate-Lasagne<\/a><\/li>\n            <li><a href=\"#les-lunettes-du-futur-de-google\">Googles Brille der Zukunft<\/a><\/li>\n            <li><a href=\"#conclusion\">Abschlie\u00dfend<\/a><\/li>\n            <li><a href=\"#avec-numeractive\">Mit NUMERACTIVE<\/a><\/li>\n        <\/ol>\n    <\/div>\n    <h2 id=\"les-5-gros-flops-marketing\"><span style=\"color: #58bcda;\">Die 5 gr\u00f6\u00dften Marketing-Flops:<\/span><\/h2>\n    <h3 id=\"le-smartphone-d-amazon\"><strong>1. Amazons Smartphone:<\/strong><img fetchpriority=\"high\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32061 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=1024%2C576&#038;ssl=1\" alt=\"Das Smartphone von Amazon\" width=\"1024\" height=\"576\" \/><noscript><img decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32061 lazyload\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=1024%2C576&#038;ssl=1\" alt=\"Das Smartphone von Amazon\" width=\"1024\" height=\"576\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=570%2C321&amp;ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=380%2C214&amp;ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/h3>\n    <p>Im Jahr 2014, <a href=\"https:\/\/www.amazon.fr\/?&amp;tag=hydraamazon05-21&amp;ref=pd_sl_781ozcfkw9_e&amp;adgrpid=154637622122&amp;hvpone=&amp;hvptwo=&amp;hvadid=683560492550&amp;hvpos=&amp;hvnetw=g&amp;hvrand=7660570509797790602&amp;hvqmt=e&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9056097&amp;hvtargid=kwd-10573980&amp;hydadcr=&amp;gad_source=1\" target=\"_blank\" rel=\"noopener\">Amazonas<\/a> versuchte mit einer massiven Investition von \u00fcber 83 Millionen US-Dollar in den Smartphone-Markt einzusteigen. Trotz aller Bem\u00fchungen gelang es dem Produkt jedoch nicht, die \u00d6ffentlichkeit zu begeistern. Der hohe Preis, die begrenzte Verf\u00fcgbarkeit in den Vereinigten Staaten, die starke Konkurrenz und die wenig \u00fcberzeugenden 3D-Funktionen trugen zu seinem durchschlagenden Scheitern bei.<\/p>\n    <h3 id=\"le-yaourt-pour-la-peau-de-danone\" style=\"text-align: left;\"><strong>2. Danone-Hautjoghurt:<\/strong><\/h3>\n    <img decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32062 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=1024%2C576&#038;ssl=1\" alt=\"Danones Hautjoghurt\" width=\"1024\" height=\"576\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32062 lazyload\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=1024%2C576&#038;ssl=1\" alt=\"Danones Hautjoghurt\" width=\"1024\" height=\"576\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=570%2C321&amp;ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=380%2C214&amp;ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript>\n    <p>In 2007, <a href=\"https:\/\/www.danone.fr\/\" target=\"_blank\" rel=\"noopener\">Danone<\/a> brachte Essensis auf den Markt, einen kosmetischen Joghurt, der Vorteile f\u00fcr die Haut verspricht. Trotz erheblicher Investitionen in die Markteinf\u00fchrung gelang es der Marke nicht, die Verbraucher zu \u00fcberzeugen, insbesondere aufgrund des Mangels an wissenschaftlichen Belegen f\u00fcr die behaupteten Vorteile.<\/p>\n    <h3 id=\"le-ketchup-violet-de-heinz\"><strong>3. Heinz Lila Ketchup<\/strong><\/h3>\n    <img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32063 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=1024%2C576&#038;ssl=1\" alt=\"Heinz lila Ketchup\" width=\"1024\" height=\"576\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32063 lazyload\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=1024%2C576&#038;ssl=1\" alt=\"Heinz lila Ketchup\" width=\"1024\" height=\"576\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=570%2C321&amp;ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=380%2C214&amp;ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript>\n    <p>Um Kinder anzulocken, <a href=\"https:\/\/www.heinz.com\/fr-CA\" target=\"_blank\" rel=\"noopener\">Heinz<\/a> f\u00fchrte violette und gr\u00fcne Ketchup-Varianten ein. Obwohl die ersten Verk\u00e4ufe vielversprechend waren, f\u00fchrten die Bedenken der Eltern hinsichtlich der Sicherheit und N\u00e4hrwertqualit\u00e4t dieser Produkte letztendlich dazu, dass sie vom Markt genommen wurden.<\/p>\n    <h3 id=\"les-lasagnes-de-colgate\"><strong>4. Colgate-Lasagne<\/strong><\/h3>\n    <img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32064 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=1024%2C576&#038;ssl=1\" alt=\"Colgate-Lasagne\" width=\"1024\" height=\"576\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32064 lazyload\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=1024%2C576&#038;ssl=1\" alt=\"Colgate-Lasagne\" width=\"1024\" height=\"576\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=570%2C321&amp;ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=380%2C214&amp;ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript>\n    <p>Ja, Sie haben richtig gelesen. <a href=\"https:\/\/www.colgate.fr\/\" target=\"_blank\" rel=\"noopener\">Colgate<\/a> versuchte mit dem Angebot von Lasagne einen Vorsto\u00df in den Lebensmittelmarkt, mit dem einzigen Ziel, Mahlzeiten und Mundhygiene zu verbinden. Leider l\u00f6ste diese Initiative bei den Verbrauchern mehr Skepsis als Begeisterung aus und wurde schnell zu einem kl\u00e4glichen Misserfolg.<\/p>\n    <h3 id=\"les-lunettes-du-futur-de-google\"><strong>5. Googles Brille der Zukunft<\/strong><\/h3>\n    <img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32065 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=1024%2C576&#038;ssl=1\" alt=\"Googles Brille der Zukunft\" width=\"1024\" height=\"576\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32065 lazyload\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=1024%2C576&#038;ssl=1\" alt=\"Googles Brille der Zukunft\" width=\"1024\" height=\"576\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=570%2C321&amp;ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=380%2C214&amp;ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript>\n    <p>Im Jahr 2023 <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Google_Glass\" target=\"_blank\" rel=\"noopener\">Google<\/a> hat seine Augmented-Reality-Datenbrille auf den Markt gebracht, in der Hoffnung, die Branche zu revolutionieren. Das unattraktive Design und die wachsenden Bedenken hinsichtlich der Privatsph\u00e4re f\u00fchrten jedoch zu massivem Desinteresse in der \u00d6ffentlichkeit und machten dieses Projekt zu einem kompletten Flop.<\/p>\n    <h1 id=\"conclusion\"><strong>Abschlie\u00dfend,<\/strong><\/h1>\n    <p>Diese f\u00fcnf Beispiele veranschaulichen anschaulich, dass auch Branchenriesen nicht vor Marketingfehlern gefeit sind. Sie erinnern uns daran, dass Erfolge in der Vergangenheit keine Garantie f\u00fcr zuk\u00fcnftige Erfolge sind und dass jede Initiative sorgf\u00e4ltig bewertet und an die sich \u00e4ndernden Bed\u00fcrfnisse und Erwartungen der Verbraucher angepasst werden muss.<\/p>\n    <h2 id=\"avec-numeractive\"><span style=\"color: #58bcda;\"><strong>Mit NUMERACTIVE:<\/strong><\/span><\/h2>\n    <p>Um mehr dar\u00fcber zu erfahren, wie <a href=\"https:\/\/numeractive.ch\/de\/\">unsere Marketingagentur<\/a> kann Ihnen helfen, Marktfallen zu vermeiden und Ihren Erfolg zu maximieren, <a href=\"https:\/\/numeractive.ch\/de\/31-revision-v1\/\">kontaktieren Sie uns<\/a> heute f\u00fcr eine kostenlose Beratung. Lassen Sie nicht zu, dass Ihre innovativen Ideen scheitern, sondern lassen Sie sich von uns zum Erfolg f\u00fchren.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Introduction : Dans le monde dynamique du marketing, les succ\u00e8s retentissants sont souvent accompagn\u00e9s de flops m\u00e9morables. Ces \u00e9checs, parfois spectaculaires, nous rappellent que m\u00eame les plus grandes entreprises ne sont pas \u00e0 l&rsquo;abri des erreurs de strat\u00e9gie. Dans cet article, nous allons explorer cinq des plus grands \u00e9checs marketing de ces derni\u00e8res ann\u00e9es, des [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":32058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,97],"tags":[],"class_list":["post-32046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-marketing-digital"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Les-5-gros-flops-marketing.png?fit=1200%2C675&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/numeractive.ch\/de\/wp-json\/wp\/v2\/posts\/32046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/numeractive.ch\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/numeractive.ch\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/de\/wp-json\/wp\/v2\/comments?post=32046"}],"version-history":[{"count":9,"href":"https:\/\/numeractive.ch\/de\/wp-json\/wp\/v2\/posts\/32046\/revisions"}],"predecessor-version":[{"id":32074,"href":"https:\/\/numeractive.ch\/de\/wp-json\/wp\/v2\/posts\/32046\/revisions\/32074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/de\/wp-json\/wp\/v2\/media\/32058"}],"wp:attachment":[{"href":"https:\/\/numeractive.ch\/de\/wp-json\/wp\/v2\/media?parent=32046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/numeractive.ch\/de\/wp-json\/wp\/v2\/categories?post=32046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/numeractive.ch\/de\/wp-json\/wp\/v2\/tags?post=32046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}