Sponsored Advertising
How to promote the services of his company? How to sell the products of his company on the Internet?
Thanks to sponsored ads of course!
Social networks and search engines offer immense possibilities in terms of advertising. There are several ways to promote your services or products:- Search ads (Google Ads, Bing Ads)
- Sponsored advertisements on social networks and other platforms (Facebook Ads, Instagram Ads, Tiktok Ads, YouTube Ads, etc.)
But then, what should I choose for my company?First, understand how your audience finds your competitors:
- Will she search for specific terms instead?
- Or will she be converted by seeing an advertisement?
How to advertise on search engines?
Search engine advertising is built on the basis of auctioned keywords that you can select in the hope that potential customers type them into the search engine.
As soon as users click on your ad, you are charged.
But then, how to select the most used keywords?
Already, it must be understood that the more a keyword is searched for, the more expensive it will be. The same for your competition: the less there is, the more expensive it is (because users are more likely to come across your ad).
It is therefore necessary to try to use rather sets of keywords rather than single keywords. You can also add products directly in Google Shopping and promote them (increased visibility):
Or add visual advertisements (Display Ads) that will be present in sections on websites:
It is also imperative to monitor your campaigns regularly and optimize them daily, or even weekly, in order to constantly reduce its CPC, or cost per click.
To do this, call on a specialized agency in order to avoid unpleasant surprises or to have your budget toasted in a few hours a day.
How to promote your products or services on social networks?
If you want to sell products or services aimed at the general public, creating sponsored ads (or targeted ads) on social networks is probably the best alternative for marketing them.
But which social networks to choose?
Given the number of different platforms available, it can be difficult to navigate. Before squandering your budget on all possible and unimaginable platforms, call on a specialized agency to obtain expert advice.
Advertising on social networks is exclusively visual: you must catch your prospect's eye and capture their attention within the first 5 seconds viewing (if it is a video).
Then it is imperative to create a landing page and not to redirect your prospect to the home page of your website, or even to the generic contact page of the latter.
See to develop a webpage completely separate from your website to redirect your potential customers there.
The main promotion channels
- TikTok
- Youtube
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