{"id":111,"date":"2022-01-13T17:03:40","date_gmt":"2022-01-13T16:03:40","guid":{"rendered":"http:\/\/layerdrops.com\/linoorwp\/introducing-the-latest-linoor-features-copy-3-copy\/"},"modified":"2022-06-20T11:45:19","modified_gmt":"2022-06-20T09:45:19","slug":"how-the-instagram-algorithm-works","status":"publish","type":"post","link":"https:\/\/numeractive.ch\/en\/how-the-instagram-algorithm-works\/","title":{"rendered":"How does the Instagram algorithm work in 2022?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"111\" class=\"elementor elementor-111\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6f9651 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6f9651\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f78617b\" data-id=\"1f78617b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a83831e elementor-widget elementor-widget-text-editor\" data-id=\"4a83831e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Instagram&#039;s evolving algorithm continues to drive content creators. New formats and new user practices add new standards to the Instagram algorithm.<\/p>\n<p><\/p>\n<p><\/p>\n<p>So how does the Instagram algorithm work? What are the new developments to take into account in 2022? For future publications, what standards should you consider?<\/p>\n<p><\/p>\n<p><\/p>\n<p>Focus on the mysterious Instagram algorithm.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Before Instagram abandoned the timeline feed in 2016, users missed 70 % posts, and 50 % posts from their family members.<\/p>\n<p><\/p>\n<p><\/p>\n<p>So here&#039;s the secret: <strong>Instagram wants to make sure that the posts users see are ones that are perfect for them.<\/strong><\/p>\n<p><\/p>\n<p><\/p>\n<div class=\"toc\">\n<h2><strong><p><\/p>\n<p>Summary:<\/p>\n<\/strong><p><strong><\/strong><\/p><\/h2>\n<ol>\n<h3>\n<li><a rel=\"noopener\" target=\"_blank\" href=\"#anchor-1\">How does the Instagram algorithm work for posts?<\/a><\/li>\n<\/h3>\n<h3>\n<li><a rel=\"noopener\" target=\"_blank\" href=\"#anchor-2\">How does the Instagram algorithm work for Reels? <\/a><\/li>\n<\/h3>\n<h3>\n<li><a rel=\"noopener\" target=\"_blank\" href=\"#anchor-3\">How does the Instagram algorithm work for Stories? <\/a><\/li>\n<\/h3>\n<\/ol>\n<\/div>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\" id=\"anchor-1\">1. How does the Instagram algorithm work for posts?<\/h2>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">What shows up first in your feed is determined by what posts and accounts you engage with the most, as well as other contributing factors such as the timeliness of posts, how often you use Instagram, how many people you follow, etc.<\/p>\u2014 Instagram (@instagram) <a href=\"https:\/\/twitter.com\/instagram\/status\/1087853297677955072?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">January 22, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/figure>\n<p><\/p>\n<p><\/p>\n<p>According to Instagram, what appears first on the News Feed is determined by<strong>The posts and accounts users engage with the most<\/strong>, as well as other contributing factors such as <strong>the latest posts<\/strong>, <strong>frequency of use<\/strong> from Instagram,<strong>e number of people followed<\/strong>, etc<\/p>\n<p><\/p>\n<p><\/p>\n<p>In reality, several factors play an important role in how Instagram shows users feed content and assembles posts for them. 3 of them are factors that depend on your activity on Instagram: <\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Relationship : <\/strong>Instagram evaluates the user&#039;s relationship with the account based on: Whether you follow each other, regular interactions, people you contact via direct message, those whose posts you like, comment on, frequently share. But of course, if you&#039;re a business account, it&#039;s different for you because you&#039;re not best friends with your hundreds or thousands of followers. That is why <strong>you need to post relevant content that stands out to them, build meaningful relationships in your industry, and make a habit of engaging with them frequently.<\/strong> (and vice versa)<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Interest:<\/strong> The order of photos and videos in the feed is also based on the likelihood that your subscribers will be interested in the content. To do this, Instagram monitors the type of posts users have liked in the past, analyzes the content of your post and ranks it accordingly. This is how he is able to highlight mouth-watering dessert recipes for foodies, or picturesque travel blog posts for people who love to travel. This is why it is so important <strong>to be constantly present<\/strong>. Of course, there is no magic recipe for this. Simply <strong>maintain consistency in your posts, captions, and strategy<\/strong>.<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Time<\/strong>: The Instagram algorithm also takes into consideration when your post was posted and when your followers are most active. <strong>You can get around this problem by determining the best time to post on social media.<\/strong>. This is a combination of benchmarks, audience demographics, and data analysis from your past posting behavior.\u00a0<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><p><\/p>\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-cyan-blue-background-color has-background\" href=\"https:\/\/numeractive.ch\/en\/31-revision-v1\/\" target=\"_blank\" rel=\"noreferrer noopener\">When should I post?<\/a><\/div>\n<p><\/p><\/div>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\" id=\"anchor-2\">2. How does the Instagram algorithm work for Reels?<\/h2>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" data-recalc-dims=\"1\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/02\/algorithme-instagram-reels.png?resize=840%2C783&ssl=1\" alt=\"Instagram algorithm for Reels\" class=\"wp-image-30968 lazyload\" width=\"840\" height=\"783\"><noscript><img decoding=\"async\" data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/02\/algorithme-instagram-reels.png?resize=840%2C783&ssl=1\" alt=\"Instagram algorithm for Reels\" class=\"wp-image-30968 lazyload\" width=\"840\" height=\"783\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/02\/algorithme-instagram-reels.png?w=890&ssl=1 890w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/02\/algorithme-instagram-reels.png?resize=300%2C280&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/02\/algorithme-instagram-reels.png?resize=768%2C716&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/02\/algorithme-instagram-reels.png?resize=13%2C12&ssl=1 13w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/02\/algorithme-instagram-reels.png?resize=570%2C532&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/02\/algorithme-instagram-reels.png?resize=380%2C354&ssl=1 380w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/noscript><\/figure>\n<p><\/p>\n<p><\/p>\n<p>Instagram said the platform is embracing a paradigm shift in 2022 where users demand more entertaining video content. So understanding how to bypass Instagram&#039;s Reels algorithm could be extremely useful if you want to grow your number of followers on Instagram. <\/p>\n<p><\/p>\n<p><\/p>\n<p>Instagram recommends brands and creators develop <b>d<\/b><strong>es Reels that are enjoyable, inspiring and above all original<\/strong>, and D&#039;<strong>use features such as text, camera effects or filters.<\/strong><\/p>\n<p><\/p>\n<p><\/p>\n<p>You should also refrain from sharing low-resolution Instagram Reels, as they may be blurry or appear to have been created from other apps. Such Reels will appear less frequently on the \u201cExplore\u201d page as well as in the Instagram Reels tab. <a href=\"https:\/\/www.instagram.com\/p\/CZzX4D3q4XP\/\" target=\"_blank\" rel=\"noopener\">Check out our post on tools that will help you better create your Reels.<\/a><\/p>\n<p><\/p>\n<p><\/p>\n<p>Now that you understand exactly what the Reels algorithm tends to favor, you can use this knowledge to improve your content strategy and gain a competitive advantage.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\" id=\"anchor-3\">3. How does the Instagram algorithm work for Stories?<\/h2>\n<p><\/p>\n<p><\/p>\n<p>The way Instagram&#039;s algorithm works for Stories is similar to how it works for News Feed. As a result, the Instagram Stories that appear first generally come from the accounts that users interact with the most.<\/p>\n<p><\/p>\n<p><\/p>\n<p>However, because Stories are meant to be consumed in bulk, even if you&#039;re not at the top of someone&#039;s Stories, there&#039;s a chance they&#039;ll swipe to your content.<\/p>\n<p><\/p>\n<p><\/p>\n<p>After considering this, it makes sense to <strong>post stories <strong>on Instagram<\/strong><\/strong> <strong>regularly<\/strong>. This is because you have a chance of reaching a larger audience as they scroll through their daily Stories if you post to Instagram Stories more frequently, and the higher the views you get, the higher your ranking will be.<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>You get it, you can beat the Instagram algorithm by simply not taking it too seriously. Instead of worrying about it, think about your audience and what they want to interact with. Because that\u2019s what the Instagram algorithm is looking for.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Once you have acquired these points, you will be sure to improve your visibility and build a fanbase!<\/p>\n<p><\/p>\n<p><\/p>\n<h4 class=\"wp-block-heading\" id=\"vous-etes-interesse\">Are you interested?<\/h4>\n<p><\/p>\n<p><\/p>\n<p>Do you want to bypass the Instagram algorithm but don&#039;t know how to do it?<\/p>\n<p><\/p>\n<p><\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><p><\/p>\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-cyan-blue-background-color has-background\" href=\"https:\/\/numeractive.ch\/en\/31-revision-v1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a><\/div>\n<p><\/p><\/div>\n<p><\/p>\n<p><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>L\u2019algorithme \u00e9volutif d\u2019Instagram continue de stimuler les cr\u00e9ateurs de contenu. Les nouveaux formats et les nouveaux usages de l\u2019utilisateur ajoutent de nouveaux standards \u00e0 l\u2019algorithme Instagram. Alors, comment fonctionne l\u2019algorithme Instagram ? Quelles sont les nouveaut\u00e9s \u00e0 prendre en compte en 2022? Pour les futures publications, quelles normes devriez-vous consid\u00e9rer ? Focus sur le myst\u00e9rieux [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":29379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[64,63],"tags":[65,77,104,66,68,102],"class_list":["post-111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","category-instagram","tag-instagram","tag-media","tag-reels","tag-reseaux-sociaux","tag-smartphone","tag-tendance-2022"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/01\/pexels-mikael-blomkvist-6476260-scaled.jpg?fit=2560%2C1708&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts\/111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/comments?post=111"}],"version-history":[{"count":13,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts\/111\/revisions"}],"predecessor-version":[{"id":30979,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts\/111\/revisions\/30979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/media\/29379"}],"wp:attachment":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/media?parent=111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/categories?post=111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/tags?post=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}