{"id":30876,"date":"2022-01-02T11:17:14","date_gmt":"2022-01-02T10:17:14","guid":{"rendered":"https:\/\/numeractive.ch\/?p=30876"},"modified":"2022-02-17T18:47:31","modified_gmt":"2022-02-17T17:47:31","slug":"do-i-need-social-networking-in-a-little-business","status":"publish","type":"post","link":"https:\/\/numeractive.ch\/en\/do-i-need-social-networking-in-a-little-business\/","title":{"rendered":"Do I need social networking as a small business?"},"content":{"rendered":"<p>Whether you're a growing startup or a local business trying to manage social media while managing accounts, there doesn't seem to be enough time in the day to prioritize social media.<\/p>\n\n\n\n<p>But if they&#039;re one of the first things to be crossed off your to-do list when you&#039;re short on time, remember:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Social media is important for businesses of all sizes and industries, and finding customers on social media has a direct impact on your sales and bottom line.<\/strong><\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>I&#039;m a small business, why have social networks?<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Social media proves to be a powerful tool when it comes to increasing brand awareness. Besides promoting your small business, social media can help you achieve several business goals.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Attracting new customers: <\/strong>Social media allows your current customers to recommend your brand to their friends and family. By leaving positive reviews, tagging your business, or sharing your posts on their feeds, your customers&#039; following will eventually hear about your brand \u2013 and be more likely to be interested in your services.<\/li><li><strong>Increased sales:<\/strong> Attracting more potential customers and prospects through social media helps you generate successful leads.<\/li><li><strong>Reduce costs: <\/strong>Posting messages on social media is free. Eventually, you may want to gain new followers and expand your reach by investing money in your posts. However, there is no fixed amount, it all depends on your marketing budget and how much you want to spend.<\/li><li><strong>Improve SEO: <\/strong>Social media presence can be an important factor for Google and Bing. So the more you engage with your customers and share content on your social media accounts, the higher your search engine rankings will be.<\/li><li><strong>Have an excellent source of feedback:<\/strong> Social media allows businesses to gain valuable insights into the behavior and interests of their customers.<\/li><\/ul>\n\n\n\n<h1 class=\"wp-block-heading\">Are you interested? <\/h1>\n\n\n\n<p>You want to have your own social networks but you don't know how to go about it?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"http:\/\/numeractive.ch\/en\/31-revision-v1\/\">Contact us<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How do I choose the best social media channel for my brand?<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Right now, there are so many platforms to choose from. But as a small business owner, it&#039;s difficult to be active and manage them all at once. Depending on your business goals and target audience, you&#039;ll need to determine which networks make the most sense to dedicate your time and effort to. Try not to overexert yourself and focus all your efforts on the one or two networks that are most likely to give you the best ROI.<\/p>\n\n\n\n<p>Whether it&#039;s increased website traffic, higher levels of customer engagement, or lead generation potential, social media channels like Facebook and Instagram are perfect for promoting your brand, your products and your services. These platforms can help SMEs stay competitive, allowing you to connect with potential customers and keep tabs on what other businesses are doing.<\/p>\n\n\n\n<p>LinkedIn is a professional platform that allows you to showcase your expertise, promote your brand and business, interact and engage with your peers, and much more. Offering professional advice and quick guides on LinkedIn is a great way to attract more traffic to your website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/numeractive.ch\/wp-content\/uploads\/2021\/12\/reseaux-sociaux-1024x553.png\" alt=\"\" class=\"wp-image-30882 lazyload\"\/><noscript><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/12\/reseaux-sociaux.png?resize=1024%2C553&ssl=1\" alt=\"\" class=\"wp-image-30882 lazyload\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/12\/reseaux-sociaux.png?resize=1024%2C553&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/12\/reseaux-sociaux.png?resize=300%2C162&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/12\/reseaux-sociaux.png?resize=768%2C415&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/12\/reseaux-sociaux.png?resize=1536%2C829&ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/12\/reseaux-sociaux.png?resize=18%2C10&ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/12\/reseaux-sociaux.png?resize=150%2C80&ssl=1 150w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/12\/reseaux-sociaux.png?resize=570%2C308&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/12\/reseaux-sociaux.png?resize=380%2C205&ssl=1 380w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/12\/reseaux-sociaux.png?w=2000&ssl=1 2000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure>\n\n\n\n<p>More than 3.8 billion people worldwide use social media \u2013 a figure that is expected to increase to 4.41 billion in 2025. With these statistics, it is clear that social media is a powerful tool for businesses, a tool that you should not neglect, whether you are a B2B or a B2C.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>As a digital marketing agency, we help our clients take full advantage of the opportunities offered by social media.<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\">Contact us<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Que vous soyez une startup en pleine expansion ou une entreprise locale qui essaie de g\u00e9rer les r\u00e9seaux sociaux tout en g\u00e9rant les comptes, il ne semble pas y avoir assez de temps dans la journ\u00e9e pour donner la priorit\u00e9 aux r\u00e9seaux sociaux. Mais s\u2019ils sont l\u2019une des premi\u00e8res choses \u00e0 \u00eatre ray\u00e9es de votre [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":30877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[64,63],"tags":[92,69,65,91,90,89,66],"class_list":["post-30876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","category-instagram","tag-community-management","tag-facebook","tag-instagram","tag-linkedin","tag-petit-business","tag-pme","tag-reseaux-sociaux"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/12\/icone-1.png?fit=2000%2C1080&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts\/30876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/comments?post=30876"}],"version-history":[{"count":5,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts\/30876\/revisions"}],"predecessor-version":[{"id":30891,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts\/30876\/revisions\/30891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/media\/30877"}],"wp:attachment":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/media?parent=30876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/categories?post=30876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/tags?post=30876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}