{"id":30991,"date":"2022-02-28T20:57:05","date_gmt":"2022-02-28T19:57:05","guid":{"rendered":"https:\/\/numeractive.ch\/?p=30991"},"modified":"2022-03-09T12:06:12","modified_gmt":"2022-03-09T11:06:12","slug":"trend-zero-click-google","status":"publish","type":"post","link":"https:\/\/numeractive.ch\/en\/trend-zero-click-google\/","title":{"rendered":"How to take advantage of Google&#039;s zero-click trend?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">As an entrepreneur, your business&#039;s online presence must be prepared to meet consumers&#039; ever-higher standards for convenient and accurate information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The average attention span of a consumer is eight seconds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To meet this need, Google launched \u201czero-click searches\u201d. These unique search results present information about businesses or answer simple questions without consumers needing to click through to a website to get the information. The answer appears at the top of Google search results and no clicks are required.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read on to better understand zero-click searches, how they can benefit your business, and how to get your business content appearing in zero-click search results.<\/p>\n\n\n\n<div class=\"toc\">\n\n\n<h2><strong><p>Summary:<\/p><\/strong><\/h2>\n\n\n<ol>\n\n\n<h3><li><a rel=\"noopener\" target=\"_blank\" href=\"#anchor-1\">What are zero-click searches? <\/a><\/li> <\/h3>\n\n\n<h3><li><a rel=\"noopener\" target=\"_blank\" href=\"#anchor-2\">Get featured in zero-click searches <\/a><\/li><\/h3>\n\n\n<h3><li><a rel=\"noopener\" target=\"_blank\" href=\"#anchor-3\">How can zero-click searches help my business? <\/a><\/li><\/h3>\n\n\n<\/ol>\n\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"anchor-1\">What are zero-click searches?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/numeractive.ch\/wp-content\/uploads\/2022\/03\/recherche-zero-clic-1024x690.png\" alt=\"Example of zero-click search on Google\" class=\"wp-image-30996 lazyload\" width=\"666\" height=\"449\"\/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/03\/recherche-zero-clic.png?resize=666%2C449&ssl=1\" alt=\"Example of zero-click search on Google\" class=\"wp-image-30996 lazyload\" width=\"666\" height=\"449\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/03\/recherche-zero-clic.png?resize=1024%2C690&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/03\/recherche-zero-clic.png?resize=300%2C202&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/03\/recherche-zero-clic.png?resize=768%2C517&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/03\/recherche-zero-clic.png?resize=18%2C12&ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/03\/recherche-zero-clic.png?resize=570%2C384&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/03\/recherche-zero-clic.png?resize=380%2C256&ssl=1 380w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/03\/recherche-zero-clic.png?w=1482&ssl=1 1482w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/noscript><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Above, <strong>a screenshot of a zero-click search result.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the search bar, we typed \u201clargest Swiss city\u201d. The very first result that appears is a zero-click feature snippet that answers the query. There is no need to click anywhere else to get the information.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"anchor-2\">Get featured in zero-click searches<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most of the time, a single featured snippet appears at the top of search results. As a business, how can you get your business featured in the featured snippet?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Google, \u201cFeatured snippets come from web search listings. Google&#039;s automated systems determine if a page is a good featured snippet to highlight for a specific search query. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means that your website should have content that helps answer common searcher queries. Blogs and news articles are two types of content that can help your site get included in featured snippets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not only do you need to have content, but you also need to make sure it is optimized for search engines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When optimizing your content, make sure your business information is up-to-date, that you use relevant keywords, that you build internal links, and that you use text in your images.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Making sure your website is properly optimized is even more important as more and more people start using <a href=\"https:\/\/www.dbswebsite.com\/blog\/trends-in-voice-search\/\" target=\"_blank\" rel=\"noopener\">voice search.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep in mind that getting a spot in featured snippets takes a lot of time and effort. Your main goal should be to make your web pages appear on the first page of search results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, it is Google that determines which website best answers a query and features it based on its algorithm. If you manage to be featured in a text snippet, congratulations!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"anchor-1\">How can zero-click searches help my business?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Efforts to get your business content to appear in zero-click search result snippets are very beneficial to your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your business consistently provides the answers consumers are looking for, your brand will become more recognizable and trustworthy. In fact, the appearance of your business in the featured snippet promotes the awareness and consideration phases of your sales funnel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In short, <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zero-click searches continue to grow as attention spans shorten and more people use voice search. They are a great way to attract new customers into your sales funnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want your business to stay ahead of the competition, make sure your website content is optimized and you make regular updates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We know managing your online presence can be difficult, but we&#039;re here to help! The NUMERACTIVE team has the knowledge and expertise you need to improve your business&#039;s digital landscape.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/numeractive.ch\/en\/31-revision-v1\/\">I want to optimize my website<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>En tant qu\u2019entrepreneur, la pr\u00e9sence en ligne de votre entreprise doit \u00eatre pr\u00e9par\u00e9e pour r\u00e9pondre aux normes toujours plus \u00e9lev\u00e9es des consommateurs en mati\u00e8re d\u2019informations pratiques et pr\u00e9cises. La dur\u00e9e d\u2019attention moyenne d\u2019un consommateur est de huit secondes. Pour r\u00e9pondre \u00e0 ce besoin, Google a lanc\u00e9 les \u00ab\u00a0recherches en z\u00e9ro clic\u00a0\u00bb. Ces r\u00e9sultats de recherche [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":30999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[75],"tags":[108,110,111,106,105,109,107],"class_list":["post-30991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances","tag-google","tag-recherche-google","tag-recherche-vocale","tag-seo","tag-site-web","tag-web-optimization","tag-zero-clic"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/02\/recherche-ze%CC%81ro-clic.png?fit=2000%2C1080&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts\/30991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/comments?post=30991"}],"version-history":[{"count":7,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts\/30991\/revisions"}],"predecessor-version":[{"id":31564,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts\/30991\/revisions\/31564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/media\/30999"}],"wp:attachment":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/media?parent=30991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/categories?post=30991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/tags?post=30991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}