{"id":31069,"date":"2022-06-17T16:03:20","date_gmt":"2022-06-17T14:03:20","guid":{"rendered":"https:\/\/numeractive.ch\/?p=31069"},"modified":"2022-06-17T18:17:45","modified_gmt":"2022-06-17T16:17:45","slug":"digital-marketing-skills","status":"publish","type":"post","link":"https:\/\/numeractive.ch\/en\/digital-marketing-skills\/","title":{"rendered":"Here are the key skills for digital marketing in 2022"},"content":{"rendered":"

To progress in your digital marketing career, you must constantly adapt, be flexible and learn new skills. This article outlines the most important skills you need to learn to keep up with the ever-changing landscape of digital marketing.<\/p>\n\n\n\n

Whether you are already in the marketing and\/or digital field and want to give yourself a boost, or want to break into this field, we have compiled the 5 most valuable skills that will allow you to break through and make break through your brand. <\/p>\n\n\n\n

1. Search Engine Optimization (SEO)<\/h2>\n\n\n\n

According Search Engine Land<\/a>, search engines modify their algorithms 500 to 600 times a year! This means that optimizations that worked yesterday may be different today.<\/p>\n\n\n\n

What's important to mastering this skill is knowing where to look for updates and having a cadence in place to regularly make changes to your online content.<\/p>\n\n\n\n

Not all algorithm updates have the same impact and importance, so pay attention to the most important ones and make changes accordingly!<\/p>\n\n\n\n

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I want to follow a training course on SEO<\/a><\/div>\n<\/div>\n\n\n\n

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2. Content writing and copywriting<\/h2>\n\n\n\n

In recent years, content writing has become much more than writing. Copywriters should be proficient in mobile SEO, optimization, keyword usage, trend awareness, easy-to-read style, and more.<\/p>\n\n\n\n

Whether you're writing for blogs, news media, social media, email or web pages, it's essential to make sure the content is engaging with evocative headlines. Consumers no longer have time to read, so we also need to know how to give them valuable information in the most succinct way possible. <\/p>\n\n\n\n

If you want to stand out as a content writer, collaborating with other teams to add more visual elements to your content is a great start.<\/p>\n\n\n\n

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A collaboration ?<\/a><\/div>\n<\/div>\n\n\n\n

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3. Video content creation<\/h2>\n\n\n
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