{"id":31541,"date":"2022-10-25T14:26:21","date_gmt":"2022-10-25T12:26:21","guid":{"rendered":"https:\/\/numeractive.ch\/?p=31541"},"modified":"2023-11-21T16:25:58","modified_gmt":"2023-11-21T15:25:58","slug":"how-linkedin-sales-navigator-works","status":"publish","type":"post","link":"https:\/\/numeractive.ch\/en\/how-linkedin-sales-navigator-works\/","title":{"rendered":"How does LinkedIn Sales Navigator work?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Since its official launch in 2003, LinkedIn has become an essential element in commercial prospecting and lead generation. Indeed, the platform has continued to deploy new features which are increasingly useful in the B2B world. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the lead generation tools that many businesses take advantage of is <a href=\"https:\/\/business.linkedin.com\/en-gb\/sales-solutions\/cx\/linkedin-sales-navigator?src=go-pa&trk=sem-ga_campid=1599941474_asid=62049768178_crid=303828925128_kw=sales%20navigator%20linkedin_d=c_tid=kwd-311473814388_n=g_mt=e_geo=1009974_slid=&mcid=6844049490551300207&cid=7016Q000000nE8b&gclid=Cj0KCQjwkt6aBhDKARIsAAyeLJ3AfVaZxS9DxByQeEVYtmlE1lQyxrA7tU1UICw0EXJlzLnb7SPjW28aAsZaEALw_wcB&gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Sales Navigator<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is LinkedIn Sales Navigator?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Sales Navigator is a premium LinkedIn feature that helps businesses generate leads on LinkedIn by allowing you to easily find your target audience and connect with them in just a few clicks. It&#039;s described as the best version of LinkedIn for anyone interested in sales prospecting, thanks to its many specially designed features.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Available in three variants (Professional, Team and Enterprise), Sales Navigator offers the possibility of subscription for all types of companies, depending on their budget. However, LinkedIn offers a 30-day free trial for you to evaluate whether the tool is worth investing in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the features of LinkedIn Sales Navigator? <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. LinkedIn InMail<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Linkedin InMail is a powerful tool for generating leads. <\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You are most likely familiar with the <a href=\"https:\/\/numeractive.ch\/en\/recruit-on-linkedin-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">InMail<\/a> or you probably must have received some. These are those private messages that you can send directly to any user of the platform, including users with whom you are not connected. InMails are only available to premium and LinkedIn Sales Navigator account holders, and the number of messages you can send each month is limited based on your account type.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/numeractive.ch\/wp-content\/uploads\/2022\/10\/LinkedIn-sales-navigator-prospection-inmail-1024x556.png\" alt=\"\" class=\"wp-image-31545 lazyload\" width=\"603\" height=\"327\"\/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/10\/LinkedIn-sales-navigator-prospection-inmail.png?resize=603%2C327&ssl=1\" alt=\"\" class=\"wp-image-31545 lazyload\" width=\"603\" height=\"327\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/10\/LinkedIn-sales-navigator-prospection-inmail.png?resize=1024%2C556&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/10\/LinkedIn-sales-navigator-prospection-inmail.png?resize=300%2C163&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/10\/LinkedIn-sales-navigator-prospection-inmail.png?resize=768%2C417&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/10\/LinkedIn-sales-navigator-prospection-inmail.png?resize=18%2C10&ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/10\/LinkedIn-sales-navigator-prospection-inmail.png?resize=150%2C80&ssl=1 150w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/10\/LinkedIn-sales-navigator-prospection-inmail.png?resize=570%2C309&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/10\/LinkedIn-sales-navigator-prospection-inmail.png?resize=380%2C206&ssl=1 380w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/10\/LinkedIn-sales-navigator-prospection-inmail.png?w=1430&ssl=1 1430w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The LinkedIn Sales Navigator account entitles you to 20 monthly InMails, 30 for Sales Navigator Team, and 50 for the Enterprise account. If used correctly, InMails are one of the most effective LinkedIn prospecting tools you can use to engage prospects. For example, you can try to include an interesting subject line or a catchy CTA to increase your response rate to LinkedIn InMails.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"lazyload\" title=\"Send Personalized Messages with LinkedIn Sponsored InMail\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/Kkfqy8GiMGE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Advanced search <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Advanced search, thanks to LinkedIn Sales Navigator, is done via Lead Builder. As its name suggests, this interesting feature of LinkedIn will make it easier for you to generate leads. How? Simply by allowing you to easily reach your target audience using important search filters such as the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Key words<\/li><li>Geography<\/li><li>Industry<\/li><li>Company<\/li><li>Seniority level<\/li><li>Title<\/li><li>Function<\/li><li>Relationship<\/li><li>size of the company<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/numeractive.ch\/wp-content\/uploads\/2022\/10\/Recherche-avance\u0301e-sales-navigator.jpeg\" alt=\"LinkedIn Sales Navigator Advanced research\" class=\"wp-image-31546 lazyload\" width=\"721\" height=\"520\"\/><noscript><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/10\/Recherche-avance%CC%81e-sales-navigator.jpeg?resize=721%2C520&ssl=1\" alt=\"LinkedIn Sales Navigator Advanced research\" class=\"wp-image-31546 lazyload\" width=\"721\" height=\"520\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/10\/Recherche-avance%CC%81e-sales-navigator.jpeg?w=882&ssl=1 882w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/10\/Recherche-avance%CC%81e-sales-navigator.jpeg?resize=300%2C217&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/10\/Recherche-avance%CC%81e-sales-navigator.jpeg?resize=768%2C555&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/10\/Recherche-avance%CC%81e-sales-navigator.jpeg?resize=18%2C12&ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/10\/Recherche-avance%CC%81e-sales-navigator.jpeg?resize=570%2C412&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/10\/Recherche-avance%CC%81e-sales-navigator.jpeg?resize=380%2C274&ssl=1 380w\" sizes=\"(max-width: 721px) 100vw, 721px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">While a free LinkedIn account comes with its fair share of filters, advanced searching in LinkedIn Sales Navigator is like putting your search on turbo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It allows you to segment leads using more precise search criteria that is not available on free LinkedIn accounts, increasing your chances of finding more targeted leads and getting valuable details about them that you can exploit. Moreover, you can use InMail, mentioned above, to get in touch with them directly. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Lead registration<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After creating targeted research to identify your qualified prospects, starting the exercise again is not only painful, but also a waste of your valuable time. Do not panic ! The \u201cSave as Lead\u201d option eliminates the need to start all over again by giving you the option to save your search in a separate section of your dashboard. You therefore have all your prospects in one place, easily accessible, and you receive regular updates on these users as a bonus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Sales Navigator Team<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As the name suggests, this feature of LinkedIn Sale Navigator is useful for any business with a sales or marketing team on LinkedIn. This allows them to collaborate more effectively to achieve their objectives, by giving each team member the opportunity to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Save up to 5,000 leads<\/li><li>Send 30 InMails per month<\/li><li>Access TeamLink, another LinkedIn feature that allows you to reach a large audience using team-owned connections.<\/li><li>Integrate your LinkedIn account with two popular CRM platforms, Microsoft Dynamics and Salesforce.<\/li><li>Access regular reports to track sales performance<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Go beyond LinkedIn Sales Navigator<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The best approach to getting the most out of your prospecting strategy, even using LinkedIn Sales Navigator, is to focus on your personal brand and build your authority on your LinkedIn profile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most effective ways to build authority on LinkedIn is to share content and get engagement (see\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/numeractive\/\" target=\"_blank\" rel=\"noreferrer noopener\">NUMERACTIVE company page<\/a>). Because if your posts generate interaction, they can attract your visitor&#039;s attention and increase responses to your messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With NUMERACTIVE, you can generate qualified engagement and increase the usual reach of your publications on Linkedin by up to 10x.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You don&#039;t know NUMERACTIVE yet?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/numeractive.ch\/en\/31-revision-v1\/\">Ready to start? Click here to join us!<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Depuis son lancement officiel en 2003, LinkedIn est devenu un \u00e9l\u00e9ment incontournable dans la prospection commerciale et la g\u00e9n\u00e9ration de leads. En effet, la plateforme n\u2019a cess\u00e9 de d\u00e9ployer de nouvelles fonctionnalit\u00e9s qui sont de plus en plus utiles dans le monde B2B. L\u2019un des outils de g\u00e9n\u00e9ration de prospects dont profitent de nombreuses entreprises [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":31550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[355],"tags":[127,93,128,91,123,125,122],"class_list":["post-31541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin","tag-crm","tag-generation-de-leads","tag-lead-generation","tag-linkedin","tag-prospection","tag-prospection-commerciale","tag-sales-navigator"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2022\/10\/Linkedin-sales-navigator.png?fit=2000%2C1080&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts\/31541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/comments?post=31541"}],"version-history":[{"count":5,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts\/31541\/revisions"}],"predecessor-version":[{"id":31552,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts\/31541\/revisions\/31552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/media\/31550"}],"wp:attachment":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/media?parent=31541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/categories?post=31541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/tags?post=31541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}