{"id":32046,"date":"2024-03-22T16:33:38","date_gmt":"2024-03-22T15:33:38","guid":{"rendered":"https:\/\/numeractive.ch\/?p=32046"},"modified":"2024-03-22T16:33:41","modified_gmt":"2024-03-22T15:33:41","slug":"the-5-big-marketing-flops","status":"publish","type":"post","link":"https:\/\/numeractive.ch\/en\/the-5-big-marketing-flops\/","title":{"rendered":"The 5 biggest marketing flops: here are some memorable failures"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"32046\" class=\"elementor elementor-32046\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e92e28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e92e28\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd4c2c1\" data-id=\"dd4c2c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e32c797 elementor-widget elementor-widget-text-editor\" data-id=\"e32c797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\n    <h2>Introduction :<\/h2>\n    <p>In the dynamic world of marketing, big successes are often accompanied by memorable flops. These failures, sometimes spectacular, remind us that even the largest companies are not immune to strategic errors. In this article, we&#039;ll explore five of the biggest marketing failures of recent years, initiatives that cost well-known companies dearly in terms of time, money and reputation.<\/p>\n    <div>\n        <h2>Contents<\/h2>\n        <ol>\n            <li><a href=\"#les-5-gros-flops-marketing\">The 5 biggest marketing flops<\/a><\/li>\n            <li><a href=\"#le-smartphone-d-amazon\">Amazon&#039;s smartphone<\/a><\/li>\n            <li><a href=\"#le-yaourt-pour-la-peau-de-danone\">Danone&#039;s skin yogurt<\/a><\/li>\n            <li><a href=\"#le-ketchup-violet-de-heinz\">Heinz purple ketchup<\/a><\/li>\n            <li><a href=\"#les-lasagnes-de-colgate\">Colgate lasagna<\/a><\/li>\n            <li><a href=\"#les-lunettes-du-futur-de-google\">Google&#039;s glasses of the future<\/a><\/li>\n            <li><a href=\"#conclusion\">In conclusion<\/a><\/li>\n            <li><a href=\"#avec-numeractive\">With NUMERACTIVE<\/a><\/li>\n        <\/ol>\n    <\/div>\n    <h2 id=\"les-5-gros-flops-marketing\"><span style=\"color: #58bcda;\">The 5 biggest marketing flops:<\/span><\/h2>\n    <h3 id=\"le-smartphone-d-amazon\"><strong>1. Amazon&#039;s smartphone:<\/strong><img fetchpriority=\"high\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32061 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=1024%2C576&#038;ssl=1\" alt=\"Amazon&#039;s smartphone\" width=\"1024\" height=\"576\" \/><noscript><img decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32061 lazyload\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=1024%2C576&#038;ssl=1\" alt=\"Amazon&#039;s smartphone\" width=\"1024\" height=\"576\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=570%2C321&amp;ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=380%2C214&amp;ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/h3>\n    <p>In 2014, <a href=\"https:\/\/www.amazon.fr\/?&amp;tag=hydraamazon05-21&amp;ref=pd_sl_781ozcfkw9_e&amp;adgrpid=154637622122&amp;hvpone=&amp;hvptwo=&amp;hvadid=683560492550&amp;hvpos=&amp;hvnetw=g&amp;hvrand=7660570509797790602&amp;hvqmt=e&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9056097&amp;hvtargid=kwd-10573980&amp;hydadcr=&amp;gad_source=1\" target=\"_blank\" rel=\"noopener\">Amazon<\/a> attempted to enter the smartphone market with a massive investment of over $83 million. However, despite its efforts, the product failed to captivate the public. Its high price, limited availability in the United States, fierce competition, and unconvincing 3D features contributed to its resounding failure.<\/p>\n    <h3 id=\"le-yaourt-pour-la-peau-de-danone\" style=\"text-align: left;\"><strong>2. Danone skin yogurt:<\/strong><\/h3>\n    <img decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32062 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=1024%2C576&#038;ssl=1\" alt=\"Danone&#039;s skin yogurt\" width=\"1024\" height=\"576\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32062 lazyload\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=1024%2C576&#038;ssl=1\" alt=\"Danone&#039;s skin yogurt\" width=\"1024\" height=\"576\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=570%2C321&amp;ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=380%2C214&amp;ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript>\n    <p>In 2007, <a href=\"https:\/\/www.danone.fr\/\" target=\"_blank\" rel=\"noopener\">Danone<\/a> launched Essensis, a cosmetic yogurt promising benefits for the skin. Despite a considerable investment in the launch, the brand failed to convince consumers, in particular due to the lack of scientific evidence regarding its claimed benefits.<\/p>\n    <h3 id=\"le-ketchup-violet-de-heinz\"><strong>3. Heinz purple ketchup<\/strong><\/h3>\n    <img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32063 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=1024%2C576&#038;ssl=1\" alt=\"Heinz purple ketchup\" width=\"1024\" height=\"576\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32063 lazyload\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=1024%2C576&#038;ssl=1\" alt=\"Heinz purple ketchup\" width=\"1024\" height=\"576\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=570%2C321&amp;ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=380%2C214&amp;ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript>\n    <p>In an attempt to attract children, <a href=\"https:\/\/www.heinz.com\/fr-CA\" target=\"_blank\" rel=\"noopener\">Heinz<\/a> introduced purple and green ketchup variants. Although initial sales were promising, parents&#039; concerns about the safety and nutritional quality of these products ultimately led to their withdrawal from the market.<\/p>\n    <h3 id=\"les-lasagnes-de-colgate\"><strong>4. Colgate lasagna<\/strong><\/h3>\n    <img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32064 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=1024%2C576&#038;ssl=1\" alt=\"Colgate lasagna\" width=\"1024\" height=\"576\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32064 lazyload\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=1024%2C576&#038;ssl=1\" alt=\"Colgate lasagna\" width=\"1024\" height=\"576\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=570%2C321&amp;ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=380%2C214&amp;ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript>\n    <p>Yes, you read correctly. <a href=\"https:\/\/www.colgate.fr\/\" target=\"_blank\" rel=\"noopener\">Colgate<\/a> attempted a foray into the food market by offering lasagna, with the singular aim of combining meals and oral hygiene. Unfortunately, this initiative generated more skepticism than enthusiasm among consumers, and it quickly became a dismal failure.<\/p>\n    <h3 id=\"les-lunettes-du-futur-de-google\"><strong>5. Google&#039;s glasses of the future<\/strong><\/h3>\n    <img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32065 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=1024%2C576&#038;ssl=1\" alt=\"Google&#039;s glasses of the future\" width=\"1024\" height=\"576\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32065 lazyload\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=1024%2C576&#038;ssl=1\" alt=\"Google&#039;s glasses of the future\" width=\"1024\" height=\"576\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=570%2C321&amp;ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=380%2C214&amp;ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript>\n    <p>In 2023, <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Google_Glass\" target=\"_blank\" rel=\"noopener\">Google<\/a> has launched its augmented reality smart glasses, with the hope of revolutionizing the industry. However, the unappealing design and growing concerns over privacy led to massive public disinterest, turning this project into a complete flop.<\/p>\n    <h1 id=\"conclusion\"><strong>In conclusion,<\/strong><\/h1>\n    <p>These five examples vividly illustrate that even industry giants are not immune to marketing mistakes. They remind us that past success is no guarantee of future success, and that every initiative must be carefully evaluated and adapted to the changing needs and expectations of consumers.<\/p>\n    <h2 id=\"avec-numeractive\"><span style=\"color: #58bcda;\"><strong>With NUMERACTIVE:<\/strong><\/span><\/h2>\n    <p>To learn more about how <a href=\"https:\/\/numeractive.ch\/en\/\">our marketing agency<\/a> can help you avoid market pitfalls and maximize your success, <a href=\"https:\/\/numeractive.ch\/en\/31-revision-v1\/\">contact us<\/a> today for a free consultation. Don&#039;t let your innovative ideas turn into failures, let us guide you towards success.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Introduction : Dans le monde dynamique du marketing, les succ\u00e8s retentissants sont souvent accompagn\u00e9s de flops m\u00e9morables. Ces \u00e9checs, parfois spectaculaires, nous rappellent que m\u00eame les plus grandes entreprises ne sont pas \u00e0 l&rsquo;abri des erreurs de strat\u00e9gie. Dans cet article, nous allons explorer cinq des plus grands \u00e9checs marketing de ces derni\u00e8res ann\u00e9es, des [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":32058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,97],"tags":[],"class_list":["post-32046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-marketing-digital"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Les-5-gros-flops-marketing.png?fit=1200%2C675&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts\/32046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/comments?post=32046"}],"version-history":[{"count":9,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts\/32046\/revisions"}],"predecessor-version":[{"id":32074,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts\/32046\/revisions\/32074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/media\/32058"}],"wp:attachment":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/media?parent=32046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/categories?post=32046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/tags?post=32046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}