{"id":32326,"date":"2024-06-12T14:29:17","date_gmt":"2024-06-12T12:29:17","guid":{"rendered":"https:\/\/numeractive.ch\/?p=32326"},"modified":"2024-06-12T14:33:50","modified_gmt":"2024-06-12T12:33:50","slug":"lia-for-marketing-and-communication","status":"publish","type":"post","link":"https:\/\/numeractive.ch\/en\/lia-for-marketing-and-communication\/","title":{"rendered":"AI for marketing and communication"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"32326\" class=\"elementor elementor-32326\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6379d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6379d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb254ef\" data-id=\"cb254ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23f0e9f elementor-widget elementor-widget-text-editor\" data-id=\"23f0e9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\n    <h2>Contents<\/h2>\n    <ol>\n        <li><a href=\"#introduction\">Introduction<\/a><\/li>\n        <li><a href=\"#experience-client\">Augmented reality to enrich the customer experience<\/a><\/li>\n        <li><a href=\"#creation-contenu\">Generative AI for content creation<\/a><\/li>\n        <li><a href=\"#hyperpersonnalisation\">AI for hyperpersonalization of marketing campaigns<\/a><\/li>\n        <li><a href=\"#transformer-supports\">AI to transform media<\/a><\/li>\n        <li><a href=\"#conclusion\">In conclusion<\/a><\/li>\n        <li><a href=\"#contact\">Contact us<\/a><\/li>\n    <\/ol>\n\n    <h2 id=\"introduction\">Introduction<\/h2>\n    <p>Marketing and communication are constantly evolving, with technological advances continually redefining the rules of the game. Among these innovations, artificial intelligence (AI) stands out as a true driver of transformation. It opens up unprecedented opportunities to enrich the customer experience, personalize marketing campaigns, automate content creation, and transform communication channels.<\/p>\n\n    <img fetchpriority=\"high\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone wp-image-32335 size-large lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication.png?resize=1024%2C576&ssl=1\" alt=\"AI for marketing and communication\" width=\"1024\" height=\"576\" \/><noscript><img decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone wp-image-32335 size-large lazyload\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication.png?resize=1024%2C576&ssl=1\" alt=\"AI for marketing and communication\" width=\"1024\" height=\"576\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication.png?w=1920&ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication.png?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication.png?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication.png?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication.png?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication.png?resize=18%2C10&ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication.png?resize=570%2C321&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication.png?resize=380%2C214&ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript>\n\n    <p>At the house of <a href=\"https:\/\/numeractive.ch\/en\/\">NUMERACTIVE<\/a>, We are convinced that AI is an essential strategic lever for companies that want to remain competitive and innovative. In this article, we invite you to discover how AI can revolutionize your approach to marketing and communication.<\/p>\n\n    <h1 id=\"experience-client\"><span style=\"color: #58bcda;\"><em><strong>Augmented reality to enrich the customer experience<\/strong><\/em><\/span><\/h1>\n    <img decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32337 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-1-1.png?resize=1024%2C576&ssl=1\" alt=\"AI for marketing and communication\" width=\"1024\" height=\"576\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32337 lazyload\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-1-1.png?resize=1024%2C576&ssl=1\" alt=\"AI for marketing and communication\" width=\"1024\" height=\"576\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-1-1.png?w=1920&ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-1-1.png?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-1-1.png?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-1-1.png?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-1-1.png?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-1-1.png?resize=18%2C10&ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-1-1.png?resize=570%2C321&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-1-1.png?resize=380%2C214&ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript>\n\n    <p>Imagine a world where your customers can interact with your products before they even buy them. Thanks to augmented reality (AR), this vision is now a reality. AR allows us to add virtual elements to our real environment, offering a unique, immersive, and interactive experience.<\/p>\n\n    <h3>Unrivaled immersion<\/h3>\n    <p>Augmented reality is transforming the shopping experience by allowing customers to visualize products in real time within their own environment. For example, a customer can see what a piece of furniture would look like in their living room or virtually try on clothes before placing an order. This technology reduces the uncertainties associated with online shopping and increases customer satisfaction by providing a better understanding of the products.<\/p>\n\n    <h3>A powerful sales tool<\/h3>\n    <p>For businesses, AR is an extremely powerful sales tool. It allows them to create memorable shopping experiences that can differentiate a brand from its competitors. Furthermore, AR can be used to provide additional product information, such as 3D demonstrations, usage tutorials, or augmented reality customer testimonials. These elements enrich the customer experience and can significantly influence the purchasing decision.<\/p>\n\n    <h3>Concrete examples<\/h3>\n    <p>Many companies are already using AR to transform the customer experience. <a href=\"https:\/\/www.journaldugeek.com\/2022\/06\/23\/ikea-utilise-la-realite-augmentee-pour-vous-aider-a-refaire-votre-deco\/\" target=\"_blank\" rel=\"noopener\">IKEA<\/a>, For example, [company name] offers an app that lets customers visualize furniture in their homes before buying it. L&#039;Or\u00e9al has developed a virtual makeup app that allows users to try on different makeup shades in real time. These examples show how AR can improve product interaction and boost customer engagement.<\/p>\n\n    <h1 id=\"creation-contenu\"><em><strong><span style=\"color: #58bcda;\">Generative AI for content creation<\/span><\/strong><\/em><\/h1>\n    <img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32338 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-2.png?resize=1024%2C576&ssl=1\" alt=\"AI for marketing and communication \" width=\"1024\" height=\"576\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32338 lazyload\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-2.png?resize=1024%2C576&ssl=1\" alt=\"AI for marketing and communication \" width=\"1024\" height=\"576\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-2.png?w=1920&ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-2.png?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-2.png?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-2.png?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-2.png?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-2.png?resize=18%2C10&ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-2.png?resize=570%2C321&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-2.png?resize=380%2C214&ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript>\n\n    <p>Creating high-quality content in sufficient quantity is a major challenge for many businesses. Generative AI offers an innovative solution to this problem by automating part of the content creation process. Using advanced algorithms, AI can generate unique and relevant text, images, and videos for your audience.<\/p>\n\n    <h2><strong>Automation and creativity<\/strong><\/h2>\n    <p>Generative AI uses neural networks to learn patterns from large amounts of data and generate content that mimics existing styles and formats. This not only enables content production at scale but also frees up time for creative teams to focus on higher-value tasks.<\/p>\n\n    <h2>Content personalization<\/h2>\n    <p>Generative AI also enables content personalization based on user preferences and behaviors. For example, a company can use AI to create personalized newsletters, blog articles tailored to each reader&#039;s interests, or targeted promotional videos. This personalization increases user engagement and improves efficiency. <a href=\"https:\/\/numeractive.ch\/en\/32014-revision-v1\/\">marketing campaigns.<\/a><\/p>\n\n    <h2>A source of inspiration<\/h2>\n    <p>Furthermore, generative AI can be a source of inspiration for content creators. It can suggest new ideas, original angles, and different perspectives that can enrich the creative process. For example, a company can use AI to generate suggestions for catchy headlines, innovative campaign concepts, or impactful visuals.<\/p>\n\n    <h1 id=\"hyperpersonnalisation\"><strong><span style=\"color: #58bcda;\">AI for hyperpersonalization of marketing campaigns<\/span><\/strong><\/h1>\n    <img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32349 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/1.png?resize=1024%2C576&ssl=1\" alt=\"AI for marketing and communication\" width=\"1024\" height=\"576\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32349 lazyload\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/1.png?resize=1024%2C576&ssl=1\" alt=\"AI for marketing and communication\" width=\"1024\" height=\"576\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/1.png?w=1920&ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/1.png?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/1.png?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/1.png?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/1.png?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/1.png?resize=18%2C10&ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/1.png?resize=570%2C321&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/1.png?resize=380%2C214&ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript>\n\n    <p>In a world where consumers are overwhelmed with information, personalization is essential to stand out. AI offers powerful tools to create ultra-personalized marketing campaigns that speak to each customer individually.<\/p>\n\n    <h2>Behavioral data analysis<\/h2>\n    <p>AI can analyze vast amounts of data to identify customer behaviors, preferences, and needs. Based on this information, it can segment audiences with great precision and personalize marketing messages for each segment. For example, a company can use AI to send special offers to customers who have shown interest in a particular product or to recommend items based on previous purchases.<\/p>\n\n    <h2>Engagement and loyalty<\/h2>\n    <p>Personalization not only captures customers&#039; attention but also fosters deeper engagement. Customers are more likely to respond positively to messages specifically tailored to their needs. Furthermore, personalization strengthens customer relationships and increases loyalty by demonstrating that the company understands and values each individual customer.<\/p>\n\n    <h2>Examples of personalized campaigns<\/h2>\n    <p>Many companies are successfully using AI to personalize their marketing campaigns. For example, Netflix uses AI to recommend movies and TV shows based on each user&#039;s viewing preferences. Amazon personalizes product suggestions and promotions based on customer purchasing behavior and interests. These examples demonstrate how AI can transform the way businesses interact with their customers and improve the effectiveness of their marketing campaigns.<\/p>\n\n    <h1 id=\"transformer-supports\"><strong><span style=\"color: #58bcda;\">AI to transform media<\/span><\/strong><\/h1>\n    <img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32339 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-3.png?resize=1024%2C576&ssl=1\" alt=\"AI for marketing and communication \" width=\"1024\" height=\"576\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32339 lazyload\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-3.png?resize=1024%2C576&ssl=1\" alt=\"AI for marketing and communication \" width=\"1024\" height=\"576\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-3.png?w=1920&ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-3.png?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-3.png?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-3.png?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-3.png?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-3.png?resize=18%2C10&ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-3.png?resize=570%2C321&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-3.png?resize=380%2C214&ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript>\n\n    <p>AI doesn&#039;t just personalize marketing campaigns; it also transforms communication channels by offering unprecedented creative possibilities. Thanks to advanced algorithms, AI can revitalize marketing materials, moving from static ads to interactive and engaging content.<\/p>\n\n    <h2>Creation of interactive content<\/h2>\n    <p>AI can be used to create interactive content that captures users&#039; attention and encourages them to interact with the brand. For example, a company can use AI to develop interactive quizzes, promotional games, or personalized animations that attract and engage users.<\/p>\n\n    <h2>Improved ads<\/h2>\n    <p>AI also enables real-time ad optimization. It can analyze ad performance and adjust creative elements to maximize impact. For example, a company can use AI to test different versions of an ad and identify the one that generates the most engagement, or to tailor ad messages based on user preferences.<\/p>\n\n    <h2>Transformation of traditional media<\/h2>\n    <p>AI offers the possibility of transforming traditional communication materials into immersive digital experiences. For example, a company can use AI to create interactive digital brochures, animated posters, or virtual storefronts that capture attention and offer an enriched user experience.<\/p>\n\n    <h1 id=\"conclusion\"><strong><span style=\"color: #58bcda;\">In conclusion,<\/span><\/strong><\/h1>\n    <p>Artificial intelligence is revolutionizing marketing and communication by offering powerful tools to enrich customer experience, personalize campaigns, automate content creation, and transform communication channels. At NUMERACTIVE, we are passionate about the opportunities AI offers businesses to innovate and stand out. By adopting these technologies, you can not only improve the effectiveness of your marketing campaigns but also deliver an exceptional customer experience and strengthen customer loyalty.<\/p>\n\n    <h2 id=\"contact\"><strong>Contact us!<\/strong><\/h2>\n    <p>Ready to transform your marketing strategy with AI? <a href=\"https:\/\/numeractive.ch\/en\/31-revision-v1\/\">Contact NUMERACTIVE<\/a> Contact us today to discover how we can help you integrate these technologies into your business. Together, we can create unforgettable experiences for your customers and propel your brand to new heights.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Table des Mati\u00e8res Introduction La r\u00e9alit\u00e9 augment\u00e9e pour enrichir l\u2019exp\u00e9rience client L\u2019IA g\u00e9n\u00e9rative au service de la cr\u00e9ation de contenu L\u2019IA pour l\u2019hyperpersonnalisation des campagnes marketing L\u2019IA pour transformer les supports En conclusion Contactez-nous Introduction Le marketing et la communication sont en perp\u00e9tuelle \u00e9volution, avec des avanc\u00e9es technologiques qui red\u00e9finissent sans cesse les r\u00e8gles du [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":32327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[97],"tags":[],"class_list":["post-32326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/06\/LIA-pour-le-marketing-et-la-communication-.png?fit=1200%2C675&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts\/32326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/comments?post=32326"}],"version-history":[{"count":22,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts\/32326\/revisions"}],"predecessor-version":[{"id":32356,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/posts\/32326\/revisions\/32356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/media\/32327"}],"wp:attachment":[{"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/media?parent=32326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/categories?post=32326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/numeractive.ch\/en\/wp-json\/wp\/v2\/tags?post=32326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}