{"id":29489,"date":"2021-08-02T17:23:24","date_gmt":"2021-08-02T15:23:24","guid":{"rendered":"https:\/\/numeractive.ch\/?p=29489"},"modified":"2021-12-03T16:08:15","modified_gmt":"2021-12-03T15:08:15","slug":"l-audio-la-tendance-2021","status":"publish","type":"post","link":"https:\/\/numeractive.ch\/fr\/l-audio-la-tendance-2021\/","title":{"rendered":"L&rsquo;audio, la tendance 2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29489\" class=\"elementor elementor-29489\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-695bfc45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"695bfc45\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-187cb319\" data-id=\"187cb319\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b023f2a elementor-widget elementor-widget-text-editor\" data-id=\"b023f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Une tendance qui se comprend<\/b><\/h3>\n<p><b>Croyez-le ou non, l\u2019une des grandes tendances m\u00e9dias en 2021 est le \u00ab\u00a0free-screen media\u00a0\u00bb soit l\u2019obsolescence du besoin d\u2019\u00eatre scotch\u00e9 devant son \u00e9cran.\u00a0<\/b><\/p>\n<p>Grace \u00e0 \u00e7a, l\u2019audio a re\u00e7u un coup de pouce inattendu durant cette pand\u00e9mie. M\u00eame le g\u00e9ant de la vid\u00e9o YouTube vient d\u2019annoncer que la publicit\u00e9 exclusivement sonore deviendrait une option pour les sp\u00e9cialistes du marketing afin de cibler les personnes qui utilisent le site pour \u00e9couter, mais pas pour regarder, du contenu. Pour 2022, nous nous attendons d\u00e9j\u00e0 \u00e0 une augmentation significative de la publicit\u00e9 audio, les marques et les plateformes prenant conscience de son v\u00e9ritable pouvoir et de sa valeur.<\/p>\n<p>Nous vous proposons ci-dessous un guide pour comprendre les diff\u00e9rents canaux de publicit\u00e9 audio, les avantages de l\u2019int\u00e9gration de ce format publicitaire dans votre strat\u00e9gie et la fa\u00e7on dont vous pouvez commencer \u00e0 l\u2019utiliser. Examinons de plus pr\u00e8s cette tendance!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-991e546 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"991e546\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8b24b42\" data-id=\"8b24b42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd39650 elementor-widget elementor-widget-image\" data-id=\"cd39650\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"431\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?fit=768%2C431&ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-29954 lazyload\" alt=\"M\u00e9dias audios\" data-srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?w=1920&ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=300%2C168&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=1024%2C575&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=768%2C431&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=1536%2C862&ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=570%2C320&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=380%2C213&ssl=1 380w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" width=\"768\" height=\"431\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?fit=768%2C431&ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-29954 lazyload\" alt=\"M\u00e9dias audios\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?w=1920&ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=300%2C168&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=1024%2C575&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=768%2C431&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=1536%2C862&ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=570%2C320&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=380%2C213&ssl=1 380w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f61619c\" data-id=\"f61619c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb86898 elementor-widget elementor-widget-text-editor\" data-id=\"bb86898\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote>\n<p>En tant qu\u2019annonceurs, vous devez atteindre votre audience l\u00e0 o\u00f9 elle se trouve et les publicit\u00e9s traditionnelles ne sont plus la seule option.\u00a0<\/p>\n<\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f5cb5 elementor-widget elementor-widget-text-editor\" data-id=\"04f5cb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Le podcast rena\u00eet\u202617 ans plus tard<\/strong><\/h2>\n<div>\n<p>Qu\u2019il s\u2019agisse de Spotify, Youtube Music, Apple Music, Soundcloud, Amazon Music ou Pandora, chacun a trouv\u00e9 son service de streaming de musique et de podcasts pr\u00e9f\u00e9r\u00e9. Bien que les pr\u00e9f\u00e9rences diff\u00e8rent d\u2019un consommateur \u00e0 l\u2019autre, il y a une chose que tous ces choix ont en commun : le streaming audio est un grand favori. Au premier semestre 2018, environ 30 millions de personnes en Europe ont pay\u00e9 pour le service de Spotify contre 62 millions de consommateurs vers la fin de 2020, soit le double. Ajoutez \u00e0 cela 59 millions de personnes qui utilisent les versions de la plateforme financ\u00e9es par la publicit\u00e9, et la preuve y est : <strong>le streaming de musique et de podcasts domine l\u2019industrie audio et il n\u2019est pas pr\u00e8s de quitter le devant de la sc\u00e8ne<\/strong>.\u00a0<\/p>\n<p>Ceci dit, il faut savoir que Spotify a d\u00e9bours\u00e9 des centaines de millions de dollars pour d\u00e9velopper son activit\u00e9 podcast, prouvant ainsi que les consommateurs veulent \u00e9couter plus que de la musique. Aussi, le fait que Spotify commence \u00e0 ins\u00e9rer des publicit\u00e9s dans les \u00e9missions signifie qu\u2019elles sont importantes, tant pour les revenus que pour la fid\u00e9lisation.<\/p>\n<p>L\u2019int\u00e9r\u00eat croissant pour ce m\u00e9dia se refl\u00e8te \u00e9galement dans le nombre mondial d\u2019auditeurs de podcasts, qui a atteint un nouveau sommet en 2020 avec 485 millions de consommateurs dans le monde. Si ce chiffre t\u00e9moigne d\u00e9j\u00e0 de l\u2019expansion du march\u00e9 des podcasts, on estime qu\u2019il devrait encore augmenter pour atteindre plus de 800 millions d\u2019utilisateurs en 2025.<\/p>\n<p>En Suisse, il y a un minimum de 1500 podcasts locaux, <strong>dont 500 environ ont \u00e9t\u00e9 cr\u00e9\u00e9s en 2020.<\/strong><\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8286240 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8286240\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d96971c\" data-id=\"d96971c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1958de elementor-widget elementor-widget-image\" data-id=\"f1958de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"681\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?fit=1024%2C681&ssl=1\" class=\"attachment-large size-large wp-image-29959 lazyload\" alt=\"Audience, propulsez votre business\" data-srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?w=1280&ssl=1 1280w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=300%2C199&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=1024%2C681&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=768%2C511&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=570%2C379&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=380%2C253&ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?fit=1024%2C681&ssl=1\" class=\"attachment-large size-large wp-image-29959 lazyload\" alt=\"Audience, propulsez votre business\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?w=1280&ssl=1 1280w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=300%2C199&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=1024%2C681&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=768%2C511&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=570%2C379&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=380%2C253&ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-db25c10\" data-id=\"db25c10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1b10d9 elementor-widget elementor-widget-text-editor\" data-id=\"e1b10d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>\u00c7a vous int\u00e9resse ?<\/b><\/h3>\n<p>Vous souhaitez produire votre propre publicit\u00e9 audio mais vous ne savez pas comment vous y prendre ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8699972 elementor-widget elementor-widget-button\" data-id=\"8699972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/numeractive.ch\/contactez-nous\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbe9502 elementor-widget elementor-widget-text-editor\" data-id=\"cbe9502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Avantages des podcasts<\/strong><\/h3>\n<ol>\n<li><strong>+ de Confiance <\/strong>\u2013 Les auditeurs de podcasts font souvent confiance \u00e0 l\u2019h\u00f4te du podcast et \u00e0 ses recommandations.<\/li>\n<li><strong>+ d\u2019Engagement<\/strong> \u2013 Au-del\u00e0 de son audimat, le podcast suscite un engagement \u00e9norme. Ce qui fait de lui un m\u00e9dia pr\u00e9cieux pour les annonceurs en raison de ses auditeurs actifs.<\/li>\n<li><strong>+ de Conversion<\/strong> \u2013 En raison de l\u2019engagement et de la confiance \u00e9lev\u00e9s des utilisateurs, les \u00e9tudes montrent que, par rapport aux autres m\u00e9dias, la publicit\u00e9 sur les podcasts favorise davantage les achats.<\/li>\n<\/ol>\n<p>En outre, il est possible d\u2019atteindre des audiences de niche dans des contextes tr\u00e8s pertinents, et il existe un grand nombre de podcasts de niche parmi lesquels choisir, allant du divertissement, la beaut\u00e9 et la maternit\u00e9 aux affaires, l\u2019entreprenariat, le commerce et m\u00eame \u00e0 divers podcasts industriels.<\/p>\n<p><strong>Par exemple, les podcasts peuvent donner aux annonceurs B2B la possibilit\u00e9 de capter l\u2019attention des d\u00e9cideurs dans un contexte o\u00f9 ils sont r\u00e9ellement pr\u00eats \u00e0 \u00e9couter<\/strong>.<\/p>\n<p>Cependant, l\u2019un des principaux d\u00e9fis des podcasts est qu\u2019il est difficile de mesurer l\u2019impact et le retour sur investissement, un peu comme aux pr\u00e9mices du marketing d\u2019influence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-683cced elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"683cced\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-719015f\" data-id=\"719015f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fede051 elementor-widget elementor-widget-text-editor\" data-id=\"fede051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span lang=\"FR\">Le podcast en tant que contenu de marque<\/span><\/h3>\n<div>\n<p>Les marques ne sont pas \u00e9trang\u00e8res aux podcasts. Souvent, l\u2019implication se limite \u00e0 la sponsorisation du podcast par la marque, vous entendrez ainsi une ou plusieurs publicit\u00e9s de celle-ci pendant l\u2019\u00e9mission. Mais elles commencent aujourd\u2019hui \u00e9galement \u00e0 produire leurs propres podcasts. Ces derniers permettent un contenu de plus longue dur\u00e9e qui peut rapprocher les consommateurs des marques.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b50d915\" data-id=\"b50d915\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a41e91e elementor-widget elementor-widget-image\" data-id=\"a41e91e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"829\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?fit=768%2C829&ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-29957 lazyload\" alt=\"Podcast Microphone\" data-srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?w=1778&ssl=1 1778w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=278%2C300&ssl=1 278w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=948%2C1024&ssl=1 948w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=768%2C829&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=1422%2C1536&ssl=1 1422w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=570%2C616&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=380%2C410&ssl=1 380w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"829\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?fit=768%2C829&ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-29957 lazyload\" alt=\"Podcast Microphone\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?w=1778&ssl=1 1778w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=278%2C300&ssl=1 278w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=948%2C1024&ssl=1 948w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=768%2C829&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=1422%2C1536&ssl=1 1422w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=570%2C616&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=380%2C410&ssl=1 380w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a16185 elementor-widget elementor-widget-text-editor\" data-id=\"7a16185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">Et \u00e7a, le g\u00e9ant de la distribution Sephora l\u2019a bien compris. Lorsqu\u2019il a lanc\u00e9 une ligne de rouges \u00e0 l\u00e8vres sous la marque Sephora Collection, appel\u00e9e #Lipstories (le hashtag fait partie du nom de la marque), elle a \u00e9t\u00e9 accompagn\u00e9e d\u2019une campagne multicanaux pour promouvoir la ligne. L\u2019un des volets de cette campagne est un nouveau podcast du m\u00eame nom. Le podcast #LIPSTORIES raconte de vraies \u00ab\u00a0histoires de la vie de tous les jours\u00a0\u00bb de \u00ab\u00a0femmes fondatrices, cr\u00e9atrices et leaders d\u2019opinion\u00a0\u00bb. D\u00e9j\u00e0 \u00e0 ses d\u00e9buts, avec 6 \u00e9pisodes d\u2019environ 20 minutes, #LIPSTORIES avait d\u00e9j\u00e0 obtenu 5 \u00e9toiles sur iTunes<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d712aa3 elementor-widget elementor-widget-text-editor\" data-id=\"d712aa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>N\u2019oublions pas la radio\u00a0!<\/strong><\/h2>\n<p>La radio est un autre m\u00e9dia qui commence \u00e0 se transformer avec la digitalisation, ce qui permet de cr\u00e9er des stations de niche et donc des opportunit\u00e9s de publicit\u00e9 de niche. En Su\u00e8de par exemple, il est int\u00e9ressant de noter que bon nombre des podcasts les plus populaires proviennent de stations de radio mais sont distribu\u00e9s \u00e0 la fois via une application mobile su\u00e9doise et des plateformes de streaming comme Spotify. C\u2019est un signe que <strong>le contenu des stations de radio est toujours tr\u00e8s pertinent, juste dans un format diff\u00e9rent<\/strong>. En effet, <strong>de plus en plus de personnes \u00e9coutent la radio sur le net chaque semaine<\/strong>, ce qui est toujours moins que la radio traditionnelle, mais cette derni\u00e8re est en baisse alors que le digital est en hausse. Si certains pensent que la radio est en train de mourir, nous pensons que cela d\u00e9pend de sa capacit\u00e9 \u00e0 s\u2019adapter au paysage num\u00e9rique. D\u2019ailleurs, le march\u00e9 <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6370808 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6370808\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f9f3b7b\" data-id=\"f9f3b7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11526ad elementor-widget elementor-widget-text-editor\" data-id=\"11526ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"letter-spacing: 0px;\"><b>Pr\u00eats \u00e0 propulser votre business ?<\/b><\/span><\/h3>\n<h3><span style=\"font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">Vous avez une id\u00e9e, nous la transformerons en projets.\u00a0<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da285a elementor-widget elementor-widget-button\" data-id=\"6da285a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/numeractive.ch\/contactez-nous\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ae481d0\" data-id=\"ae481d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4b53c9 elementor-widget elementor-widget-image\" data-id=\"d4b53c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?fit=1024%2C682&ssl=1\" class=\"attachment-large size-large wp-image-29958 lazyload\" alt=\"Audience, propulsez votre business\" data-srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?w=1280&ssl=1 1280w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=300%2C200&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=1024%2C682&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=768%2C512&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=570%2C380&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=380%2C253&ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?fit=1024%2C682&ssl=1\" class=\"attachment-large size-large wp-image-29958 lazyload\" alt=\"Audience, propulsez votre business\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?w=1280&ssl=1 1280w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=300%2C200&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=1024%2C682&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=768%2C512&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=570%2C380&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=380%2C253&ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Une tendance qui se comprend Croyez-le ou non, l\u2019une des grandes tendances m\u00e9dias en 2021 est le \u00ab\u00a0free-screen media\u00a0\u00bb soit l\u2019obsolescence du besoin d\u2019\u00eatre scotch\u00e9 devant son \u00e9cran.\u00a0 Grace \u00e0 \u00e7a, l\u2019audio a re\u00e7u un coup de pouce inattendu durant cette pand\u00e9mie. M\u00eame le g\u00e9ant de la vid\u00e9o YouTube vient d\u2019annoncer que la publicit\u00e9 exclusivement [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":29952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[75],"tags":[78,77,80,81,76,79],"class_list":["post-29489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances","tag-audio","tag-media","tag-podcast","tag-radio","tag-streaming","tag-tendance-2021"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1209816_1920.jpg?fit=1920%2C1280&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/numeractive.ch\/fr\/wp-json\/wp\/v2\/posts\/29489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/numeractive.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/numeractive.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/fr\/wp-json\/wp\/v2\/comments?post=29489"}],"version-history":[{"count":40,"href":"https:\/\/numeractive.ch\/fr\/wp-json\/wp\/v2\/posts\/29489\/revisions"}],"predecessor-version":[{"id":30314,"href":"https:\/\/numeractive.ch\/fr\/wp-json\/wp\/v2\/posts\/29489\/revisions\/30314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/fr\/wp-json\/wp\/v2\/media\/29952"}],"wp:attachment":[{"href":"https:\/\/numeractive.ch\/fr\/wp-json\/wp\/v2\/media?parent=29489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/numeractive.ch\/fr\/wp-json\/wp\/v2\/categories?post=29489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/numeractive.ch\/fr\/wp-json\/wp\/v2\/tags?post=29489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}