{"id":29489,"date":"2021-08-02T17:23:24","date_gmt":"2021-08-02T15:23:24","guid":{"rendered":"https:\/\/numeractive.ch\/?p=29489"},"modified":"2021-12-03T16:08:15","modified_gmt":"2021-12-03T15:08:15","slug":"l-audio-la-tendance-2021","status":"publish","type":"post","link":"https:\/\/numeractive.ch\/it\/l-audio-la-tendance-2021\/","title":{"rendered":"Audio, la tendenza per il 2021"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"29489\" class=\"elementor elementor-29489\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-695bfc45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"695bfc45\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-187cb319\" data-id=\"187cb319\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b023f2a elementor-widget elementor-widget-text-editor\" data-id=\"b023f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Una tendenza comprensibile<\/b><\/h3>\n<p><b>Che ci crediate o no, una delle grandi tendenze dei media nel 2021 \u00e8 il \"free-screen media\", o l'obsolescenza del bisogno di essere incollati al vostro schermo.\u00a0<\/b><\/p>\n<p>Per questo motivo, l'audio ha ricevuto una spinta inaspettata durante questa pandemia. Anche il gigante dei video YouTube ha appena annunciato che la pubblicit\u00e0 solo audio diventer\u00e0 un'opzione per i commercianti per indirizzare le persone che usano il sito per ascoltare, ma non per guardare, i contenuti. Entro il 2022, ci aspettiamo gi\u00e0 un aumento significativo della pubblicit\u00e0 audio man mano che i marchi e le piattaforme si rendono conto del suo vero potere e valore.<\/p>\n<p>Di seguito una guida per capire i diversi canali della pubblicit\u00e0 audio, i vantaggi di incorporare questo formato pubblicitario nella tua strategia e come puoi iniziare a usarlo. Diamo un'occhiata pi\u00f9 da vicino a questa tendenza!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-991e546 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"991e546\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8b24b42\" data-id=\"8b24b42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd39650 elementor-widget elementor-widget-image\" data-id=\"cd39650\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?fit=768%2C431&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=1024%2C575&amp;ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=1536%2C862&amp;ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=570%2C320&amp;ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=380%2C213&amp;ssl=1 380w\" width=\"768\" height=\"431\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-medium_large size-medium_large wp-image-29954 lazyload\" alt=\"Media audio\"  sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" width=\"768\" height=\"431\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?fit=768%2C431&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-29954\" alt=\"Media audio\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=1024%2C575&amp;ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=1536%2C862&amp;ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=570%2C320&amp;ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=380%2C213&amp;ssl=1 380w\" sizes=\"(max-width: 768px) 100vw, 768px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f61619c\" data-id=\"f61619c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb86898 elementor-widget elementor-widget-text-editor\" data-id=\"bb86898\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote>\n<p>Come inserzionisti, avete bisogno di raggiungere il vostro pubblico dove si trova e gli annunci tradizionali non sono pi\u00f9 l'unica opzione.\u00a0<\/p>\n<\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f5cb5 elementor-widget elementor-widget-text-editor\" data-id=\"04f5cb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Il podcast \u00e8 rinato... 17 anni dopo<\/strong><\/h2>\n<div>\n<p>Che sia Spotify, Youtube Music, Apple Music, Soundcloud, Amazon Music o Pandora, tutti hanno trovato il loro servizio di streaming di musica e podcast preferito. Mentre le preferenze differiscono da consumatore a consumatore, c'\u00e8 una cosa che tutte queste scelte hanno in comune: lo streaming audio \u00e8 un grande favorito. Nella prima met\u00e0 del 2018, circa 30 milioni di persone in Europa hanno pagato per il servizio di Spotify, contro i 62 milioni di consumatori verso la fine del 2020, cio\u00e8 il doppio. Aggiungete a questo 59 milioni di persone che usano versioni ad-supported della piattaforma, e la prova \u00e8 nel budino: <strong>la musica in streaming e i podcast dominano l'industria dell'audio e non stanno per lasciare il palco<\/strong>.\u00a0<\/p>\n<p>Detto questo, vale la pena notare che Spotify ha speso centinaia di milioni di dollari per costruire il suo business dei podcast, dimostrando che i consumatori vogliono ascoltare pi\u00f9 che solo musica. Inoltre, il fatto che Spotify stia iniziando a inserire annunci negli spettacoli significa che sono importanti, sia per le entrate che per la fidelizzazione.<\/p>\n<p>Il crescente interesse per questo mezzo si riflette anche nel numero globale di ascoltatori di podcast, che ha raggiunto un nuovo picco nel 2020 con 485 milioni di consumatori in tutto il mondo. Mentre questa cifra riflette gi\u00e0 la crescita del mercato dei podcast, si stima che aumenter\u00e0 ulteriormente fino a oltre 800 milioni di utenti entro il 2025.<\/p>\n<p>In Svizzera, ci sono almeno 1500 podcast locali, <strong>di cui circa 500 sono stati creati nel 2020.<\/strong><\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8286240 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8286240\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d96971c\" data-id=\"d96971c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1958de elementor-widget elementor-widget-image\" data-id=\"f1958de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?fit=1024%2C681&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=300%2C199&amp;ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=1024%2C681&amp;ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=768%2C511&amp;ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=570%2C379&amp;ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=380%2C253&amp;ssl=1 380w\" width=\"1024\" height=\"681\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-29959 lazyload\" alt=\"Pubblico, guida il tuo business\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?fit=1024%2C681&amp;ssl=1\" class=\"attachment-large size-large wp-image-29959\" alt=\"Pubblico, guida il tuo business\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=300%2C199&amp;ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=1024%2C681&amp;ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=768%2C511&amp;ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=570%2C379&amp;ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=380%2C253&amp;ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-db25c10\" data-id=\"db25c10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1b10d9 elementor-widget elementor-widget-text-editor\" data-id=\"e1b10d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Sei interessato?<\/b><\/h3>\n<p>Vuoi produrre il tuo annuncio audio ma non sai come fare?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8699972 elementor-widget elementor-widget-button\" data-id=\"8699972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/numeractive.ch\/it\/31-revisione-v1\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattateci<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbe9502 elementor-widget elementor-widget-text-editor\" data-id=\"cbe9502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Vantaggi dei podcast<\/strong><\/h3>\n<ol>\n<li><strong>+ Fiducia <\/strong>- Gli ascoltatori di podcast spesso si fidano del conduttore del podcast e delle sue raccomandazioni.<\/li>\n<li><strong>+ di impegno<\/strong> - Oltre alle dimensioni del suo pubblico, il podcast genera un enorme coinvolgimento. Questo lo rende un mezzo prezioso per gli inserzionisti a causa dei suoi ascoltatori attivi.<\/li>\n<li><strong>+ Conversione<\/strong> - Grazie all'alto livello di coinvolgimento e fiducia degli utenti, gli studi dimostrano che, rispetto ad altri media, la pubblicit\u00e0 sui podcast ha pi\u00f9 probabilit\u00e0 di guidare gli acquisti.<\/li>\n<\/ol>\n<p>Inoltre, \u00e8 possibile raggiungere un pubblico di nicchia in contesti altamente rilevanti, e ci sono un gran numero di podcast di nicchia tra cui scegliere, che vanno dall'intrattenimento, la bellezza e la maternit\u00e0 agli affari, l'imprenditorialit\u00e0, il commercio e anche vari podcast di settore.<\/p>\n<p><strong>Per esempio, i podcast possono dare agli inserzionisti B2B l'opportunit\u00e0 di catturare l'attenzione dei decision maker in un contesto in cui sono effettivamente disposti ad ascoltare<\/strong>.<\/p>\n<p>Tuttavia, una delle principali sfide dei podcast \u00e8 che \u00e8 difficile misurare l'impatto e il ritorno sugli investimenti, proprio come i primi giorni dell'influencer marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-683cced elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"683cced\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-719015f\" data-id=\"719015f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fede051 elementor-widget elementor-widget-text-editor\" data-id=\"fede051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span lang=\"FR\">Il podcast come contenuto di marca<\/span><\/h3>\n<div>\n<p>I marchi non sono estranei ai podcast. Spesso il coinvolgimento si limita alla sponsorizzazione del podcast da parte della marca, quindi sentirete una o pi\u00f9 pubblicit\u00e0 della marca durante lo show. Ma ora stanno anche iniziando a produrre i propri podcast. Questi permettono un contenuto di forma pi\u00f9 lunga che pu\u00f2 avvicinare i consumatori ai marchi.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b50d915\" data-id=\"b50d915\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a41e91e elementor-widget elementor-widget-image\" data-id=\"a41e91e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?fit=768%2C829&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?w=1778&amp;ssl=1 1778w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=278%2C300&amp;ssl=1 278w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=948%2C1024&amp;ssl=1 948w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=768%2C829&amp;ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=1422%2C1536&amp;ssl=1 1422w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=570%2C616&amp;ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=380%2C410&amp;ssl=1 380w\" width=\"768\" height=\"829\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-medium_large size-medium_large wp-image-29957 lazyload\" alt=\"Microfono per podcast\"  sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"829\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?fit=768%2C829&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-29957\" alt=\"Microfono per podcast\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?w=1778&amp;ssl=1 1778w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=278%2C300&amp;ssl=1 278w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=948%2C1024&amp;ssl=1 948w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=768%2C829&amp;ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=1422%2C1536&amp;ssl=1 1422w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=570%2C616&amp;ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=380%2C410&amp;ssl=1 380w\" sizes=\"(max-width: 768px) 100vw, 768px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a16185 elementor-widget elementor-widget-text-editor\" data-id=\"7a16185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">E il gigante della vendita al dettaglio Sephora l'ha capito. Quando ha lanciato una linea di rossetti sotto il marchio Sephora Collection, chiamato #Lipstories (l'hashtag \u00e8 parte del nome del marchio), \u00e8 stato accompagnato da una campagna multicanale per promuovere la linea. Una parte di questa campagna \u00e8 un nuovo podcast con lo stesso nome. Il podcast #LIPSTORIES racconta vere \"storie di vita reale\" di \"donne fondatrici, creatrici e leader di pensiero\". Gi\u00e0 al suo debutto, con 6 episodi di circa 20 minuti, #LIPSTORIES aveva gi\u00e0 ricevuto 5 stelle su iTunes<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d712aa3 elementor-widget elementor-widget-text-editor\" data-id=\"d712aa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Non dimentichiamo la radio!<\/strong><\/h2>\n<p>La radio \u00e8 un altro mezzo che sta iniziando a trasformarsi con la digitalizzazione, creando stazioni di nicchia e quindi opportunit\u00e0 pubblicitarie di nicchia. In Svezia, per esempio, \u00e8 interessante notare che molti dei podcast pi\u00f9 popolari hanno origine dalle stazioni radio, ma sono distribuiti sia tramite un'applicazione mobile svedese che tramite piattaforme di streaming come Spotify. Questo \u00e8 un segno che <strong>il contenuto delle stazioni radio \u00e8 ancora molto rilevante, solo in un formato diverso<\/strong>. Infatti, <strong>sempre pi\u00f9 persone ascoltano la radio in rete ogni settimana<\/strong>Questo \u00e8 ancora meno della radio tradizionale, ma la radio tradizionale \u00e8 in calo mentre il digitale \u00e8 in crescita. Se alcuni pensano che la radio stia morendo, noi pensiamo che dipenda dalla sua capacit\u00e0 di adattarsi al paesaggio digitale. Infatti, il mercato <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6370808 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6370808\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f9f3b7b\" data-id=\"f9f3b7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11526ad elementor-widget elementor-widget-text-editor\" data-id=\"11526ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"letter-spacing: 0px;\"><b>Pronto a portare il tuo business al livello successivo?<\/b><\/span><\/h3>\n<h3><span style=\"font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">Lei ha un'idea, noi la trasformeremo in progetti.\u00a0<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da285a elementor-widget elementor-widget-button\" data-id=\"6da285a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/numeractive.ch\/it\/31-revisione-v1\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattateci<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ae481d0\" data-id=\"ae481d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4b53c9 elementor-widget elementor-widget-image\" data-id=\"d4b53c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?fit=1024%2C682&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=570%2C380&amp;ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=380%2C253&amp;ssl=1 380w\" width=\"1024\" height=\"682\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-29958 lazyload\" alt=\"Pubblico, guida il tuo business\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?fit=1024%2C682&amp;ssl=1\" class=\"attachment-large size-large wp-image-29958\" alt=\"Pubblico, guida il tuo business\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=570%2C380&amp;ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=380%2C253&amp;ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Une tendance qui se comprend Croyez-le ou non, l&rsquo;une des grandes tendances m\u00e9dias en 2021 est le \u00ab\u00a0free-screen media\u00a0\u00bb soit l\u2019obsolescence du besoin d\u2019\u00eatre scotch\u00e9 devant son \u00e9cran.\u00a0 Grace \u00e0 \u00e7a, l&rsquo;audio a re\u00e7u un coup de pouce inattendu durant cette pand\u00e9mie. M\u00eame le g\u00e9ant de la vid\u00e9o YouTube vient d&rsquo;annoncer que la publicit\u00e9 exclusivement [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":29952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[75],"tags":[78,77,80,81,76,79],"class_list":["post-29489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances","tag-audio","tag-media","tag-podcast","tag-radio","tag-streaming","tag-tendance-2021"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1209816_1920.jpg?fit=1920%2C1280&ssl=1","_links":{"self":[{"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/posts\/29489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/comments?post=29489"}],"version-history":[{"count":40,"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/posts\/29489\/revisions"}],"predecessor-version":[{"id":30314,"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/posts\/29489\/revisions\/30314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/media\/29952"}],"wp:attachment":[{"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/media?parent=29489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/categories?post=29489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/tags?post=29489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}