{"id":29489,"date":"2021-08-02T17:23:24","date_gmt":"2021-08-02T15:23:24","guid":{"rendered":"https:\/\/numeractive.ch\/?p=29489"},"modified":"2021-12-03T16:08:15","modified_gmt":"2021-12-03T15:08:15","slug":"l-audio-la-tendance-2021","status":"publish","type":"post","link":"https:\/\/numeractive.ch\/it\/l-audio-la-tendance-2021\/","title":{"rendered":"Audio, la tendenza per il 2021"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"29489\" class=\"elementor elementor-29489\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-695bfc45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"695bfc45\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-187cb319\" data-id=\"187cb319\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b023f2a elementor-widget elementor-widget-text-editor\" data-id=\"b023f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Una tendenza comprensibile<\/b><\/h3>\n<p><b>Che tu ci creda o no, una delle grandi tendenze mediatiche nel 2021 sono i \u201cmedia a schermo libero\u201d o l\u2019obsolescenza della necessit\u00e0 di essere incollati allo schermo.\u00a0<\/b><\/p>\n<p>Grazie a ci\u00f2, l\u2019audio ha ricevuto una spinta inaspettata durante questa pandemia. Persino il colosso dei video YouTube ha appena annunciato che la pubblicit\u00e0 solo audio diventer\u00e0 un&#039;opzione per gli esperti di marketing per indirizzare le persone che utilizzano il sito per ascoltare, ma non guardare, i contenuti. Per il 2022, ci aspettiamo gi\u00e0 un aumento significativo della pubblicit\u00e0 audio man mano che i marchi e le piattaforme ne realizzeranno il vero potere e il valore.<\/p>\n<p>Di seguito offriamo una guida per comprendere i diversi canali pubblicitari audio, i vantaggi derivanti dall&#039;incorporamento di questo formato pubblicitario nella tua strategia e come iniziare a utilizzarlo. Diamo uno sguardo pi\u00f9 da vicino a questa tendenza!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-991e546 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"991e546\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8b24b42\" data-id=\"8b24b42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd39650 elementor-widget elementor-widget-image\" data-id=\"cd39650\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"431\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?fit=768%2C431&ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-29954 lazyload\" alt=\"Media audio\" data-srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?w=1920&ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=300%2C168&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=1024%2C575&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=768%2C431&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=1536%2C862&ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=570%2C320&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=380%2C213&ssl=1 380w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" width=\"768\" height=\"431\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?fit=768%2C431&ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-29954 lazyload\" alt=\"Media audio\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?w=1920&ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=300%2C168&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=1024%2C575&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=768%2C431&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=1536%2C862&ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=570%2C320&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-2469295_1920.jpg?resize=380%2C213&ssl=1 380w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f61619c\" data-id=\"f61619c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb86898 elementor-widget elementor-widget-text-editor\" data-id=\"bb86898\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote>\n<p>Come inserzionisti, devi raggiungere il tuo pubblico dove si trova e gli annunci tradizionali non sono pi\u00f9 l&#039;unica opzione.\u00a0<\/p>\n<\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f5cb5 elementor-widget elementor-widget-text-editor\" data-id=\"04f5cb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Il podcast \u00e8 rinato... 17 anni dopo<\/strong><\/h2>\n<div>\n<p>Che si tratti di Spotify, Youtube Music, Apple Music, Soundcloud, Amazon Music o Pandora, ognuno ha trovato il suo servizio di streaming di musica e podcast preferito. Sebbene le preferenze differiscano da consumatore a consumatore, c&#039;\u00e8 una cosa che tutte queste scelte hanno in comune: l&#039;audio in streaming \u00e8 uno dei preferiti. Nella prima met\u00e0 del 2018, circa 30 milioni di persone in Europa hanno pagato per il servizio Spotify rispetto ai 62 milioni di consumatori verso la fine del 2020, ovvero il doppio. Aggiungete a ci\u00f2 59 milioni di persone che utilizzano versioni della piattaforma supportate da pubblicit\u00e0 e la prova \u00e8 l\u00ec: <strong>lo streaming di musica e podcast domina il settore audio e non scomparir\u00e0 presto<\/strong>.\u00a0<\/p>\n<p>Detto questo, dovresti sapere che Spotify ha speso centinaia di milioni di dollari per sviluppare la propria attivit\u00e0 di podcast, dimostrando che i consumatori vogliono ascoltare qualcosa di pi\u00f9 della semplice musica. Inoltre, il fatto che Spotify stia iniziando a inserire annunci pubblicitari negli spettacoli significa che sono importanti, sia in termini di entrate che di fidelizzazione.<\/p>\n<p>Il crescente interesse per il mezzo si riflette anche nel numero globale di ascoltatori di podcast, che ha raggiunto un nuovo massimo nel 2020 con 485 milioni di consumatori in tutto il mondo. Sebbene questa cifra dimostri gi\u00e0 l\u2019espansione del mercato dei podcast, si stima che si prevede che aumenter\u00e0 ulteriormente fino a raggiungere pi\u00f9 di 800 milioni di utenti nel 2025.<\/p>\n<p>In Svizzera, ci sono almeno 1500 podcast locali, <strong>di cui circa 500 sono stati creati nel 2020.<\/strong><\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8286240 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8286240\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d96971c\" data-id=\"d96971c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1958de elementor-widget elementor-widget-image\" data-id=\"f1958de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"681\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?fit=1024%2C681&ssl=1\" class=\"attachment-large size-large wp-image-29959 lazyload\" alt=\"Pubblico, guida il tuo business\" data-srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?w=1280&ssl=1 1280w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=300%2C199&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=1024%2C681&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=768%2C511&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=570%2C379&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=380%2C253&ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?fit=1024%2C681&ssl=1\" class=\"attachment-large size-large wp-image-29959 lazyload\" alt=\"Pubblico, guida il tuo business\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?w=1280&ssl=1 1280w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=300%2C199&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=1024%2C681&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=768%2C511&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=570%2C379&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-868074_1280.jpg?resize=380%2C253&ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-db25c10\" data-id=\"db25c10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1b10d9 elementor-widget elementor-widget-text-editor\" data-id=\"e1b10d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Sei interessato?<\/b><\/h3>\n<p>Vuoi produrre il tuo annuncio audio ma non sai come fare?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8699972 elementor-widget elementor-widget-button\" data-id=\"8699972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/numeractive.ch\/it\/31-revisione-v1\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattateci<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbe9502 elementor-widget elementor-widget-text-editor\" data-id=\"cbe9502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Vantaggi dei podcast<\/strong><\/h3>\n<ol>\n<li><strong>+ Fiducia <\/strong>\u2013 Gli ascoltatori di podcast spesso si fidano dell\u2019host del podcast e dei suoi consigli.<\/li>\n<li><strong>+ di impegno<\/strong> - Oltre alle dimensioni del suo pubblico, il podcast genera un enorme coinvolgimento. Questo lo rende un mezzo prezioso per gli inserzionisti a causa dei suoi ascoltatori attivi.<\/li>\n<li><strong>+ Conversione<\/strong> \u2013 A causa dell\u2019elevato coinvolgimento e fiducia degli utenti, gli studi dimostrano che, rispetto ad altri media, la pubblicit\u00e0 sui podcast guida maggiormente gli acquisti.<\/li>\n<\/ol>\n<p>Inoltre, \u00e8 possibile raggiungere un pubblico di nicchia in contesti altamente rilevanti ed esiste un gran numero di podcast di nicchia tra cui scegliere, che vanno dall\u2019intrattenimento, alla bellezza e alla maternit\u00e0, agli affari, all\u2019imprenditorialit\u00e0, al commercio e persino a vari podcast industriali.<\/p>\n<p><strong>Ad esempio, i podcast possono offrire agli inserzionisti B2B l\u2019opportunit\u00e0 di catturare l\u2019attenzione dei decisori in un contesto in cui sono effettivamente pronti ad ascoltare<\/strong>.<\/p>\n<p>Tuttavia, una delle principali sfide con i podcast \u00e8 che \u00e8 difficile misurare l\u2019impatto e il ROI, proprio come agli albori dell\u2019influencer marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-683cced elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"683cced\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-719015f\" data-id=\"719015f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fede051 elementor-widget elementor-widget-text-editor\" data-id=\"fede051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span lang=\"FR\">Il podcast come contenuto di marca<\/span><\/h3>\n<div>\n<p>I marchi non sono estranei ai podcast. Spesso il coinvolgimento \u00e8 limitato alla sponsorizzazione del podcast da parte del brand, quindi durante lo spettacolo ne ascolterai uno o pi\u00f9 annunci pubblicitari. Ma ora stanno iniziando a produrre anche i propri podcast. Ci\u00f2 consente contenuti di formato pi\u00f9 lungo che possono avvicinare i consumatori ai marchi.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b50d915\" data-id=\"b50d915\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a41e91e elementor-widget elementor-widget-image\" data-id=\"a41e91e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"829\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?fit=768%2C829&ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-29957 lazyload\" alt=\"Microfono per podcast\" data-srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?w=1778&ssl=1 1778w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=278%2C300&ssl=1 278w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=948%2C1024&ssl=1 948w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=768%2C829&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=1422%2C1536&ssl=1 1422w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=570%2C616&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=380%2C410&ssl=1 380w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"829\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?fit=768%2C829&ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-29957 lazyload\" alt=\"Microfono per podcast\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?w=1778&ssl=1 1778w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=278%2C300&ssl=1 278w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=948%2C1024&ssl=1 948w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=768%2C829&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=1422%2C1536&ssl=1 1422w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=570%2C616&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1018787_1920.png?resize=380%2C410&ssl=1 380w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a16185 elementor-widget elementor-widget-text-editor\" data-id=\"7a16185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">E il colosso della distribuzione Sephora lo ha capito bene. Quando ha lanciato una linea di rossetti con il marchio Sephora Collection, chiamata #Lipstories (l&#039;hashtag fa parte del nome del marchio), \u00e8 stata accompagnata da una campagna multicanale per promuovere la linea. Una parte di questa campagna \u00e8 un nuovo podcast con lo stesso nome. Il podcast #LIPSTORIES racconta vere e proprie \u201cstorie di vita quotidiana\u201d di \u201cfondatrici, creatrici e leader di pensiero\u201d. Gi\u00e0 agli esordi, con 6 episodi da circa 20 minuti, #LIPSTORIES aveva gi\u00e0 ottenuto 5 stelle su iTunes<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d712aa3 elementor-widget elementor-widget-text-editor\" data-id=\"d712aa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Non dimentichiamo la radio!<\/strong><\/h2>\n<p>La radio \u00e8 un altro mezzo che sta iniziando a trasformarsi con la digitalizzazione, consentendo la creazione di stazioni di nicchia e quindi di opportunit\u00e0 pubblicitarie di nicchia. In Svezia, ad esempio, \u00e8 interessante notare che molti dei podcast pi\u00f9 popolari provengono da stazioni radio ma sono distribuiti sia attraverso un\u2019app mobile svedese che tramite piattaforme di streaming come Spotify. \u00c8 un segno che <strong>il contenuto delle stazioni radio \u00e8 ancora molto rilevante, solo in un formato diverso<\/strong>. Infatti, <strong>sempre pi\u00f9 persone ascoltano la radio in rete ogni settimana<\/strong>, che \u00e8 ancora inferiore alla radio tradizionale, ma quest&#039;ultima \u00e8 in calo mentre cresce il digitale. Anche se alcuni potrebbero pensare che la radio stia morendo, noi pensiamo che ci\u00f2 dipenda dalla sua capacit\u00e0 di adattarsi al panorama digitale. Inoltre, il mercato <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6370808 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6370808\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f9f3b7b\" data-id=\"f9f3b7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11526ad elementor-widget elementor-widget-text-editor\" data-id=\"11526ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"letter-spacing: 0px;\"><b>Pronto a portare il tuo business al livello successivo?<\/b><\/span><\/h3>\n<h3><span style=\"font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">Lei ha un'idea, noi la trasformeremo in progetti.\u00a0<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da285a elementor-widget elementor-widget-button\" data-id=\"6da285a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/numeractive.ch\/it\/31-revisione-v1\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattateci<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ae481d0\" data-id=\"ae481d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4b53c9 elementor-widget elementor-widget-image\" data-id=\"d4b53c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?fit=1024%2C682&ssl=1\" class=\"attachment-large size-large wp-image-29958 lazyload\" alt=\"Pubblico, guida il tuo business\" data-srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?w=1280&ssl=1 1280w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=300%2C200&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=1024%2C682&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=768%2C512&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=570%2C380&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=380%2C253&ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?fit=1024%2C682&ssl=1\" class=\"attachment-large size-large wp-image-29958 lazyload\" alt=\"Pubblico, guida il tuo business\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?w=1280&ssl=1 1280w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=300%2C200&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=1024%2C682&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=768%2C512&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=570%2C380&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/audience-945449_1280.jpg?resize=380%2C253&ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Une tendance qui se comprend Croyez-le ou non, l\u2019une des grandes tendances m\u00e9dias en 2021 est le \u00ab\u00a0free-screen media\u00a0\u00bb soit l\u2019obsolescence du besoin d\u2019\u00eatre scotch\u00e9 devant son \u00e9cran.\u00a0 Grace \u00e0 \u00e7a, l\u2019audio a re\u00e7u un coup de pouce inattendu durant cette pand\u00e9mie. M\u00eame le g\u00e9ant de la vid\u00e9o YouTube vient d\u2019annoncer que la publicit\u00e9 exclusivement [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":29952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[75],"tags":[78,77,80,81,76,79],"class_list":["post-29489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances","tag-audio","tag-media","tag-podcast","tag-radio","tag-streaming","tag-tendance-2021"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2021\/08\/microphone-1209816_1920.jpg?fit=1920%2C1280&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/posts\/29489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/comments?post=29489"}],"version-history":[{"count":40,"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/posts\/29489\/revisions"}],"predecessor-version":[{"id":30314,"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/posts\/29489\/revisions\/30314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/media\/29952"}],"wp:attachment":[{"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/media?parent=29489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/categories?post=29489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/tags?post=29489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}