{"id":32046,"date":"2024-03-22T16:33:38","date_gmt":"2024-03-22T15:33:38","guid":{"rendered":"https:\/\/numeractive.ch\/?p=32046"},"modified":"2024-03-22T16:33:41","modified_gmt":"2024-03-22T15:33:41","slug":"i-5-grandi-flop-del-marketing","status":"publish","type":"post","link":"https:\/\/numeractive.ch\/it\/i-5-grandi-flop-del-marketing\/","title":{"rendered":"I 5 pi\u00f9 grandi fallimenti del marketing: ecco alcuni fallimenti memorabili"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"32046\" class=\"elementor elementor-32046\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e92e28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e92e28\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd4c2c1\" data-id=\"dd4c2c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e32c797 elementor-widget elementor-widget-text-editor\" data-id=\"e32c797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\n    <h2>Introduzione :<\/h2>\n    <p>Nel dinamico mondo del marketing, i successi clamorosi sono spesso accompagnati da clamorosi fallimenti. Questi insuccessi, a volte spettacolari, ci ricordano che nemmeno le aziende pi\u00f9 grandi sono immuni da errori strategici. In questo articolo, analizzeremo cinque dei pi\u00f9 grandi fallimenti di marketing degli ultimi anni: iniziative che sono costate care a societ\u00e0 rinomate in termini di tempo, denaro e reputazione.<\/p>\n    <div>\n        <h2>Contenuti<\/h2>\n        <ol>\n            <li><a href=\"#les-5-gros-flops-marketing\">I 5 pi\u00f9 grandi flop di marketing<\/a><\/li>\n            <li><a href=\"#le-smartphone-d-amazon\">Lo smartphone di Amazon<\/a><\/li>\n            <li><a href=\"#le-yaourt-pour-la-peau-de-danone\">Yogurt alla pelle di Danone<\/a><\/li>\n            <li><a href=\"#le-ketchup-violet-de-heinz\">Ketchup viola Heinz<\/a><\/li>\n            <li><a href=\"#les-lasagnes-de-colgate\">Lasagne al Colgate<\/a><\/li>\n            <li><a href=\"#les-lunettes-du-futur-de-google\">Gli occhiali del futuro di Google<\/a><\/li>\n            <li><a href=\"#conclusion\">Insomma<\/a><\/li>\n            <li><a href=\"#avec-numeractive\">Con NUMERATIVO<\/a><\/li>\n        <\/ol>\n    <\/div>\n    <h2 id=\"les-5-gros-flops-marketing\"><span style=\"color: #58bcda;\">I 5 pi\u00f9 grandi flop di marketing:<\/span><\/h2>\n    <h3 id=\"le-smartphone-d-amazon\"><strong>1. Lo smartphone di Amazon:<\/strong><img fetchpriority=\"high\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32061 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=1024%2C576&ssl=1\" alt=\"Lo smartphone di Amazon\" width=\"1024\" height=\"576\" \/><noscript><img decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32061 lazyload\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=1024%2C576&ssl=1\" alt=\"Lo smartphone di Amazon\" width=\"1024\" height=\"576\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?w=1920&ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=18%2C10&ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=570%2C321&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-1-1.png?resize=380%2C214&ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/h3>\n    <p>Nel 2014, <a href=\"https:\/\/www.amazon.fr\/?&tag=hydraamazon05-21&ref=pd_sl_781ozcfkw9_e&adgrpid=154637622122&hvpone=&hvptwo=&hvadid=683560492550&hvpos=&hvnetw=g&hvrand=7660570509797790602&hvqmt=e&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9056097&hvtargid=kwd-10573980&hydadcr=&gad_source=1\" target=\"_blank\" rel=\"noopener\">Amazzonia<\/a> Ha tentato di entrare nel mercato degli smartphone con un massiccio investimento di oltre 83 milioni di dollari. Tuttavia, nonostante gli sforzi, il prodotto non \u00e8 riuscito a catturare l&#039;attenzione del pubblico. Il prezzo elevato, la disponibilit\u00e0 limitata negli Stati Uniti, la forte concorrenza e le deludenti funzionalit\u00e0 3D hanno contribuito al suo clamoroso fallimento.<\/p>\n    <h3 id=\"le-yaourt-pour-la-peau-de-danone\" style=\"text-align: left;\"><strong>2. Yogurt Danone:<\/strong><\/h3>\n    <img decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32062 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=1024%2C576&ssl=1\" alt=\"Yogurt alla pelle di Danone\" width=\"1024\" height=\"576\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32062 lazyload\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=1024%2C576&ssl=1\" alt=\"Yogurt alla pelle di Danone\" width=\"1024\" height=\"576\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?w=1920&ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=18%2C10&ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=570%2C321&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-2-1.png?resize=380%2C214&ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript>\n    <p>Nel 2007, <a href=\"https:\/\/www.danone.fr\/\" target=\"_blank\" rel=\"noopener\">Danone<\/a> Essensis ha lanciato uno yogurt cosmetico promettendo benefici per la pelle. Nonostante un considerevole investimento nel lancio, il marchio non \u00e8 riuscito a convincere i consumatori, soprattutto a causa della mancanza di prove scientifiche a supporto dei presunti benefici.<\/p>\n    <h3 id=\"le-ketchup-violet-de-heinz\"><strong>3. Ketchup viola Heinz<\/strong><\/h3>\n    <img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32063 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=1024%2C576&ssl=1\" alt=\"Ketchup viola Heinz\" width=\"1024\" height=\"576\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32063 lazyload\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=1024%2C576&ssl=1\" alt=\"Ketchup viola Heinz\" width=\"1024\" height=\"576\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?w=1920&ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=18%2C10&ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=570%2C321&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-3.png?resize=380%2C214&ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript>\n    <p>Nel tentativo di attirare i bambini, <a href=\"https:\/\/www.heinz.com\/fr-CA\" target=\"_blank\" rel=\"noopener\">Heinz<\/a> ha introdotto varianti di ketchup viola e verde. Sebbene le vendite iniziali fossero promettenti, le preoccupazioni dei genitori riguardo alla sicurezza e alla qualit\u00e0 nutrizionale di questi prodotti hanno portato alla fine al loro ritiro dal mercato.<\/p>\n    <h3 id=\"les-lasagnes-de-colgate\"><strong>4. Lasagne al colgate<\/strong><\/h3>\n    <img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32064 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=1024%2C576&ssl=1\" alt=\"Lasagne al Colgate\" width=\"1024\" height=\"576\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32064 lazyload\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=1024%2C576&ssl=1\" alt=\"Lasagne al Colgate\" width=\"1024\" height=\"576\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?w=1920&ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=18%2C10&ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=570%2C321&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-4.png?resize=380%2C214&ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript>\n    <p>S\u00ec, hai letto bene. <a href=\"https:\/\/www.colgate.fr\/\" target=\"_blank\" rel=\"noopener\">Colgate<\/a> L&#039;azienda ha tentato di entrare nel mercato alimentare offrendo lasagne, con l&#039;obiettivo singolare di coniugare i pasti con l&#039;igiene orale. Sfortunatamente, questa iniziativa ha generato pi\u00f9 scetticismo che entusiasmo tra i consumatori, rivelandosi rapidamente un clamoroso fallimento.<\/p>\n    <h3 id=\"les-lunettes-du-futur-de-google\"><strong>5. Gli occhiali del futuro di Google<\/strong><\/h3>\n    <img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32065 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=1024%2C576&ssl=1\" alt=\"Gli occhiali del futuro di Google\" width=\"1024\" height=\"576\" \/><noscript><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"alignnone size-large wp-image-32065 lazyload\" src=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=1024%2C576&ssl=1\" alt=\"Gli occhiali del futuro di Google\" width=\"1024\" height=\"576\" srcset=\"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?w=1920&ssl=1 1920w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=18%2C10&ssl=1 18w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=570%2C321&ssl=1 570w, https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Design-sans-titre-5.png?resize=380%2C214&ssl=1 380w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript>\n    <p>Nel 2023, <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Google_Glass\" target=\"_blank\" rel=\"noopener\">Google<\/a> L&#039;azienda ha lanciato i suoi occhiali intelligenti a realt\u00e0 aumentata, sperando di rivoluzionare il settore. Tuttavia, il design poco attraente e le crescenti preoccupazioni per la privacy hanno generato un enorme disinteresse da parte del pubblico, trasformando il progetto in un completo fallimento.<\/p>\n    <h1 id=\"conclusion\"><strong>Insomma,<\/strong><\/h1>\n    <p>Questi cinque esempi illustrano chiaramente come nemmeno i giganti del settore siano immuni agli errori di marketing. Ci ricordano che il successo passato non \u00e8 garanzia di successo futuro e che ogni iniziativa deve essere attentamente valutata e adattata alle esigenze e alle aspettative in continua evoluzione dei consumatori.<\/p>\n    <h2 id=\"avec-numeractive\"><span style=\"color: #58bcda;\"><strong>Con NUMERATIVO:<\/strong><\/span><\/h2>\n    <p>Per saperne di pi\u00f9 su come <a href=\"https:\/\/numeractive.ch\/it\/\">la nostra agenzia di marketing<\/a> pu\u00f2 aiutarti a evitare le trappole del mercato e a massimizzare il tuo successo, <a href=\"https:\/\/numeractive.ch\/it\/31-revisione-v1\/\">contattaci<\/a> Contattaci oggi stesso per una consulenza gratuita. Non lasciare che le tue idee innovative si trasformino in fallimenti; lasciati guidare verso il successo.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Introduction : Dans le monde dynamique du marketing, les succ\u00e8s retentissants sont souvent accompagn\u00e9s de flops m\u00e9morables. Ces \u00e9checs, parfois spectaculaires, nous rappellent que m\u00eame les plus grandes entreprises ne sont pas \u00e0 l\u2019abri des erreurs de strat\u00e9gie. Dans cet article, nous allons explorer cinq des plus grands \u00e9checs marketing de ces derni\u00e8res ann\u00e9es, des [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":32058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,97],"tags":[],"class_list":["post-32046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-marketing-digital"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/numeractive.ch\/wp-content\/uploads\/2024\/03\/Les-5-gros-flops-marketing.png?fit=1200%2C675&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/posts\/32046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/comments?post=32046"}],"version-history":[{"count":9,"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/posts\/32046\/revisions"}],"predecessor-version":[{"id":32074,"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/posts\/32046\/revisions\/32074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/media\/32058"}],"wp:attachment":[{"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/media?parent=32046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/categories?post=32046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/numeractive.ch\/it\/wp-json\/wp\/v2\/tags?post=32046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}