How does the Instagram algorithm work in 2022?

Instagram's evolving algorithm continues to boost content creators. New formats and new user usages add new standards to the Instagram algorithm.

So how does the Instagram algorithm work? What's new to consider in 2022? For future releases, what standards should you consider?

Focus on the mysterious Instagram algorithm.

Before Instagram abandoned the timeline feed in 2016, users missed 70 % of posts, and 50 % of posts from family members.

So here's the secret: Instagram wants to make sure that the posts users see are the ones that are right for them.

1. How does the Instagram algorithm work for posts?

According to Instagram, what appears first on the News Feed is determined by theThe posts and accounts users engage with the most, as well as other contributing factors such as post news, the frequency of use from Instagram, thee number of people followed, etc

In fact, several factors play a big role in how Instagram shows users feed content, and assembles posts for them. 3 of them are factors that depend on your activity on Instagram:

• Relationship : Instagram evaluates the user's relationship with the account based on: If you follow each other, regular interactions, people you contact via direct message, people you like, comment on, frequently share posts. But of course, if you are a business account, it is different for you because you are not the best friend of your hundreds or thousands of followers. That is why you need to post relevant content that stands out for them, build meaningful relationships in your industry, and make a habit of engaging with them frequently. (and vice versa)

• Interest: The order of photos and videos in the feed is also based on how likely your followers are to be interested in the content. To do this, Instagram monitors the type of posts that users have liked in the past, analyzes the content of your post and categorizes it accordingly. This is how he is able to put forth mouth-watering dessert recipes for foodies, or quaint travel blog posts for people who love to travel. This is why it is so important to be constantly present. Of course, there is no magic recipe for this. Simply maintain consistency in your posts, captions, and strategy.

• Time: Instagram's algorithm also takes into consideration when your post was posted and when your followers are most active. You can get around this problem by determining the best time to post on social media.. It's a combination of benchmarks, demographics of your audience, and analytics data from your past posting behavior. 

2. How does the Instagram algorithm work for Reels?

Instagram said the platform is embracing a paradigm shift in 2022 where users demand more entertaining video content. So understanding how to bypass Instagram Reels algorithm could be extremely helpful if you want to grow your Instagram follower count.

Instagram recommends brands and creators develop des Reels that are enjoyable, inspiring and above all original, and D'use features such as text, camera effects or filters.

You should also refrain from sharing low-resolution Instagram Reels, as they may be blurry or look like they were created from other apps. Such Reels will appear less frequently on the “Explore” page as well as the Instagram Reels tab. Check out our post on tools that will help you better create your Reels.

Now that you understand exactly what the Reels algorithm tends to favor, you can use this knowledge to improve your content strategy and gain a competitive advantage.

3. How does the Instagram algorithm work for Stories?

The way Instagram's algorithm works for Stories is similar to that applied to News Feed. Because of this, the Instagram Stories that appear first usually come from the accounts that users interact with the most.

However, since stories are meant to be consumed in bulk, even if you're not at the top of someone's stories, there's a chance they'll swipe to your content.

After considering this, it makes sense to post stories on Instagram regularly. This is because you have a chance of reaching a bigger audience when they browse their daily stories if you post to Instagram Stories more frequently, and the more views you get, the higher your ranking will be.

You get it, you can defeat Instagram's algorithm by simply not taking it too seriously. Instead of worrying about it, think about your audience and what they want to interact with. Because that's what Instagram's algorithm is looking for.

Once these points have been acquired, you will be sure to improve your visibility and build up a fanbase!

Are you interested?

Want to bypass Instagram's algorithm but don't know how?