How to take advantage of Google's zero-click trend?

As an entrepreneur, your business's online presence must be prepared to meet ever-higher consumer standards for practical and accurate information.

The average consumer attention span is eight seconds.

To meet this need, Google launched “zero-click searches”. These unique search results present information about businesses or answer simple questions without consumers needing to click through to a website to get the information. The answer appears at the top of Google's search results and no clicks are required.

Read on to better understand no-click searches, how they can benefit your business, and how to get your business content to appear in no-click search results.

What are zero-click searches?

Above, a screenshot of a zero-click search result.

In the search bar, we typed “the largest Swiss city”. The very first result that appears is a zero-click feature snippet answering the query. There is no need to click anywhere else to get the information.

Get featured in zero-click searches

Most of the time, only one featured snippet appears at the top of search results. As a business, how can you get your business to appear in the featured snippet?

According to Google, “Featured snippets come from web search listings. Google's automated systems determine if a page is a good featured snippet to highlight for a specific search query. »

This means that your website should have content that helps answer common search queries. Blogs and news articles are two types of content that can help your site get included in featured snippets.

Not only do you need to have content, but you also need to make sure it's optimized for search engines.

When optimizing your content, make sure your business information is up-to-date, that you use relevant keywords, that you build internal links, and that you use text in your images.

Making sure your website is properly optimized is all the more important as more and more people start using voice search.

Keep in mind that earning a spot in featured snippets takes a lot of time and effort. Your main goal should be to get your web pages to appear on the first page of search results.

Ultimately, Google determines which website best answers a query and features it based on its algorithm. If you manage to feature in a snippet, congratulations!

How can zero-click searches help my business?

Efforts to get your business content to appear in zero-click search result snippets are very beneficial to your business.

If your business consistently provides the answers consumers are looking for, your brand will become more recognizable and trusted. In fact, having your business appear in the featured snippet promotes the awareness and consideration phases of your sales funnel.

In short,

Clickless searches continue to grow as attention spans shrink and more people use voice search. They are a great way to attract new customers into your sales funnel.

If you want your business to stay ahead of the competition, make sure your website content is optimized and you update regularly.

We know managing your online presence can be difficult, but we're here to help! The NUMERACTIVE team has the knowledge and expertise you need to improve your company's digital landscape.