Here are the key skills for digital marketing in 2022

To progress in your digital marketing career, you must constantly adapt, be flexible and learn new skills. This article outlines the most important skills you need to learn to keep up with the ever-changing landscape of digital marketing.

Whether you are already in the marketing and/or digital field and want to give yourself a boost, or want to break into this field, we have compiled the 5 most valuable skills that will allow you to break through and make break through your brand.

1. Search Engine Optimization (SEO)

According Search Engine Land, search engines change their algorithms 500 to 600 times a year! This means that optimizations that worked yesterday may be different today.

What's important to mastering this skill is knowing where to look for updates and having a cadence in place to regularly make changes to your online content.

Not all algorithm updates have the same impact and importance, so pay attention to the most important ones and make changes accordingly!

2. Content writing and copywriting

In recent years, content writing has become much more than writing. Copywriters should be skilled in mobile SEO, optimization, keyword usage, knowledge of trends, easy-to-read style, and more.

Whether you're writing for blogs, news outlets, social media, emails, or web pages, making sure the content is engaging with compelling titles is essential. Consumers no longer have time to read, so you also have to know how to give them valuable information in the most succinct way possible.

If you want to stand out as a content writer, collaborating with other teams to add more visual elements to your content is a great start.

3. Video content creation

It's no longer a secret that social networks are increasingly focused on video. Exponential growth is therefore possible when content creators favor videos over static images.

With the rise of TikTok, Instagram and Youtube have created their own short video features to compete. There's a year or two left for Instagram's Reels and TikToks to see explosive reach and growth before the platforms become saturated, experts say. It is therefore essential to integrate this component into your digital marketing strategy.

You don't have to be a photography expert to create quality short videos. If you have a decent camera and some creativity, you can go for it! If you have a video team, work with them to create content specific to Reels, TikToks, and Youtube.

4. Understanding social media and GenZ

As Gen Z grows more and more in the marketplace and in the workforce, social media will become even more crucial.

It is no longer a question of managing your social networks in the same way you have done for years. It's about understanding how integral social media is to this generation's lives, an essential step to help businesses continue to see results from their social media efforts.

Among the trends to master right now are “shoppable” content (available on the Facebook or Instagram marketplace), Reels and TikToks, lives, captivating graphs, etc.

Even though these skills seem to have been around for a while, new consumer trends and technological advancements mean new learning curves for digital marketers in these areas of expertise.