Automation is a must in today's business world. Over the past two decades, businesses all over the world, large and small, have begun to make heavy use of automation for the smooth execution of their processes. According to a 2019 study, 75% of marketers use automation tools. Since then, this number has continued to increase, especially following the Covid-19 pandemic.
Used everywhere from social media analytics to customer service, digital marketing and sales, automation gets things done quickly, cheaply and accurately.
LinkedIn was no exception to the rule either; LinkedIn automation tools hold a special place in the world of automation. Since lead generation is the ultimate goal of any business, LinkedIn automation helps achieve this goal in a more efficient and organized way. Let's dig into that in depth with this blog post on LinkedIn automation tools.
What are LinkedIn automation tools for?
Automation tools can make almost any LinkedIn process easier, from creating and publishing personalized content to maximizing lead generation. The latter remains the flagship functionality of these tools. Indeed, with LinkedIn automation, companies can reach more potential customers in less time, which translates into better conversions.
Today, automation is becoming a powerful weapon that, when used correctly and to its fullest potential, can ease the entire sales process while boosting your sales on LinkedIn. Automation can help you analyze and detect suitable leads for your ideas, send request messages as well as follow-up messages, and finally provide detailed information and statistics in real time.
What are the different types of LinkedIn automation tools?
Let's take a closer look at the types of LinkedIn automation tools currently available:
Automated analysis and publication tool – This is one of the most basic types of LinkedIn automation tools. It helps you create content that can be scheduled and published directly on the platform. In addition to content management, it also provides you with real-time statistics and data regarding published content. These tools provide suggestions based on the performance of the content and so you can derive specifically crafted reports from them.
Automated Login Tools – These are tools that deal specifically with building connections on LinkedIn. These tools automate the process of scanning for suitable profiles, sending connection requests, and following up on those requests. Thus, the use of automated connection tools facilitates the process of creating a network.
Automated extraction tool – Data mining is an important step in lead generation. Using an automatic extraction tool can help you extract crucial data from any LinkedIn component, including groups, post comments, post reactions, and more.
Automated lead generation tools – If you use LinkedIn as a sales development platform, the automated lead generation tool can be really useful. It analyzes thousands of profiles from various industries and lists all relevant profiles for matchmaking. Using a lead generation tool can not only make the job easier but also make it faster.
Automated Activity Tools – This is one of the latest inclusions in the list of automation tools that manage your regular LinkedIn activity. It takes care of all general activities such as posting, adding custom comments, and much more. The main purpose of this tool is to reduce human effort and save time so that users can focus more on making meaningful connections.
LinkedIn prospecting automation: how does it work?
To “catch” potential customers on LinkedIn, a marketer must perform four main operations. He must :
- visit the profile of a company representative;
- analyze a potential customer's page;
- be added to the contact list of an influential decision maker;
- send a favorable advertising message for a product or service.
LinkedIn automation tools for lead generation streamline these activities by mimicking the behavior of an online marketer. But unlike a human, a program works around the clock. The application not only saves time, but also collects valuable information to organize personalized and meaningful marketing campaigns.
Marketers use two types of automation software: google chrome extensions or cloud apps. The former are downloaded from the Google store, connected to a LinkedIn account, and run on the page. However, some robots "act" in real time, preventing a person from using their page. It is for this reason that it is always important to go through specialized agencies such as NUMERACTIVE, who can take care of the automation for you thanks to our state-of-the-art tools.
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