How to recruit on LinkedIn?

Recruiting on LinkedIn in 2022, how is it going?

With a network of over 300 million users, LinkedIn has seen massive expansion over the past decade, reshaping the recruiting landscape forever. Indeed, a plethora of indexed talents are at your fingertips, but how to find them and above all, how to stay competitive in order to get the most out of the platform? In short, how to succeed in recruiting on LinkedIn in an optimal and effective way?

Because while recruiting on LinkedIn gives rise to new talent acquisition strategies, it also presents new challenges for employers, especially when it comes to employee retention.

5 tips to follow when recruiting on LinkedIn

Florian Bourqui, CEO of NUMERACTIVE and LinkedIn expert, today gives you 5 tips to help you recruit successfully on LinkedIn:

1. Optimize company profile

As an employer, it is not enough to create a company profile on LinkedIn (see NUMERACTIVE company page). The most important thing is to keep it up to date, share information about your products/services, create links to your blog (if you have one) and your other social networks, present your employees, their testimonials, and highlight their career development. The goal is to regularly create and post relevant and engaging content for your followers, such as articles, videos, and photos.

2. Link your current employees to the company page

After tweaking your official page, make sure your employee network is strongly represented, as your presence on LinkedIn should best reflect your business. Moreover, potential candidates are more inclined to consider a job when there is a first-degree connection between them and the company.

In addition, current employees should be encouraged to keep their own individual profiles up-to-date on their end as well. Like it or not, current employees are the ambassadors of your employer brand. It is therefore interesting to encourage them to share their professional experiences and inform their networks of job opportunities.

3. Use InMails and Sponsored Jobs

In order to reach candidates personally, we recommend using InMail, your internal inbox on LinkedIn, which allows you to send private messages to qualified candidates.

Additionally, LinkedIn offers “Sponsored Jobs,” which will get your job listed at the top of the “Jobs You May Be Interested In” section of the LinkedIn homepage. Thus, by placing your advertisement in this category, you will attract more attention from candidates. Because according to LinkedIn statistics, members are three times more likely to apply for a sponsored job.

4. Use advanced candidate search

LinkedIn has advanced search features, including LinlkedIn Recruiter, which are extremely valuable for recruitment. Employers can recruit on LinkedIn by searching for candidates based on current or past employers (such as competitors), job titles, years of experience, seniority level, company size, interests, places, schools, references from people you trust and even specific language in profiles. Employers can also search for employees through connections, including first and second connections.

5. Look for passive candidates

While some LinkedIn users are actively looking for new jobs and others have no intention of leaving their happy professional homes, the majority of users fall into the category of “passive job seekers”.

These people who are not looking for a new job but who could be receptive to convincing offers have become prime targets for recruiters. Consider reviewing talent who performs similar roles to those you are recruiting for and add them to your candidate list.

With LinkedIn's growing user base and advanced search and connection tools, the hunt is on.