How to acquire customers via Linkedin?

LinkedIn has long been considered by many professionals to be the best way to connect with others in your industry. Today, it is no longer a question of just networking, but of creating partnerships and generating a customer base. But how to use then to acquire new customers via LinkedIn?

Whether they are large, medium or small, companies are always actively looking for new customers. Not always easy to manage, this process is called customer acquisition. So it's only natural to try new customer acquisition strategies to generate more business. If you care about the success of your business, you should do the same.

Two of the best and most popular platforms for finding new customers are LinkedIn and Google. With the right knowledge and techniques, it is very simple to acquire new customers consistently using these two websites.

Without further ado, here are some simple customer acquisition strategies you can use on LinkedIn:

1.Keep your profile up to date

The first strategy is pretty basic but still crucial. As you know, LinkedIn is often used by people as an online resume. All aspects of your professional background, skills and personal data can be easily placed on your LinkedIn profile. This can be viewed at any time by anyone who is looking for you. It is therefore a very effective way to promote yourself to potential clients.

Having trouble creating an optimized LinkedIn profile? NUMERACTIVE is here to help you.

2.Networking with potential clients

LinkedIn is a great tool for professional networking, as it is a social network designed for that purpose. This makes it a great tool for B2B companies to connect with new customers. If you have at least one client who uses LinkedIn, start by going to their profile. On the right side of their profile, there should be a "People Also Viewed" section. The group of people here has been determined by the algorithms to be similar to your client. Connect with them, you never know if they won't become customers!

3. Using the sales browser

The previous example can be tried for free, but it may not be as effective as you would have hoped. If you want to connect with a lot more potential customers in less time, LinkedIn's Sales Navigator will be a great tool to try. Although you'll have to pay a subscription fee to use the Sales Navigator, it will help you build relationships with new clients much faster than you could on your own.

Why LinkedIn as a customer acquisition tool?

Whether you're in B2B or B2C, your target market is bound to be on LinkedIn. In fact, baby boomers, business owners and executives, decision makers or even people in a fairly high socio-professional category are all fast-growing segments on LinkedIn. If you use it correctly, you have the opportunity to get your message out to this target audience while continually expanding your network.

Also, LinkedIn is known for its organic nature. So the larger your network, the more likely it is that others will discover you and get in touch with you.

In general, social media is one of the best ways to set up strategic, organic advertising for your target audience. You can easily link back to your website, which gives you a clear picture of the types of information that resonate with your market.

I don't have time to manage my LinkedIn page, what can I do?

Many times, small businesses feel overwhelmed and feel like they don't have enough time to use social media for marketing purposes. This is an understandable feeling given the many options that exist today, but doing something is always better than doing nothing.

Your presence on LinkedIn can be greatly impacted by using it for just ten minutes a day. Reach out to people LinkedIn suggests you connect with, send well wishes to your contacts, or send a message to your employees, thanking them and letting them know you'd appreciate it if they recommended you to others. It won't happen overnight, but staying in touch with potential customers on an ongoing basis will make a big difference.

Also take the time to set up your profile correctly. Indeed, your online presence is very important, because this is how prospects will evaluate you.

AROM CONSULTING - Case study on customer acquisition via LinkedIn

AROM IT & Cloud Services was a Swiss company on stand-by for a more or less long period. 

Left with a completely empty client portfolio, ADTEK (owner of AROM) contacted our company in order to acquire a significant number of clients in order to rebuild the company.

Thanks to the optimization of his LinkedIn profile, his company page but especially the acquisition of automated customers on his LinkedIn profile: we succeeded in reaching his objectives.

With more than ten new prospects on his LinkedIn profile every day, Arben Dalipi, the owner of AROM, was able to exploit the various leads we sent him.

Today, AROM is a thriving company that continues to thrive.

Video testimonial:

For more tips on optimizing your LinkedIn profile or customer acquisition, contact us!