How to acquire customers via Linkedin?

LinkedIn has long been considered by many professionals to be the best way to connect with others in your industry. Today, it is no longer just about networking but about creating partnerships and generating a customer base. But how can you then acquire new customers via LinkedIn?

Whether large, medium or small, businesses are always actively looking for new customers. Not always easy to manage, this process is called customer acquisition. So, it’s only natural to try new customer acquisition strategies to generate more business. If you care about the success of your business, you should too.

Two of the best and most popular platforms for finding new clients are LinkedIn and Google. With the right knowledge and techniques, it is very simple to acquire new customers consistently using these two websites.

Without further ado, here are some simple customer acquisition strategies you can use on LinkedIn:

1.Keep your profile up to date

The first strategy is quite basic but still crucial. As you know, LinkedIn is often used by people as an online CV. All aspects of your professional background, skills and personal data can be easily placed on your LinkedIn profile. The latter can be consulted at any time by anyone who is looking for you. This is therefore a very effective way to make yourself known to potential customers.

Struggling to create an optimized LinkedIn profile? NUMERACTIVE is here to help you.

2.Networking with potential clients

LinkedIn is a great tool for professional networking because it is a social network designed for this purpose. This makes it a great tool for B2B businesses to connect with new customers. If you have at least one client who uses LinkedIn, start by going to their profile. On the right side of their profile, there should be a “People Also Viewed” section. The group of people here has been determined by the algorithms to be similar to your client. Connect with them, you never know if they won't become customers!

3. Using the sales browser

The previous example is free to try, but it may not be as effective as you would have hoped. If you want to connect with many more potential clients in less time, LinkedIn's Sales Navigator will be a great tool to try. Although you have to pay a subscription to use Sales Navigator, it will help you build relationships with new customers much faster than you could on your own.

Why LinkedIn as a means of customer acquisition?

Whether you are in B2B or B2C, your target market is necessarily on LinkedIn. Indeed, baby boomers, business owners and managers, decision-makers or even people in a fairly high socio-professional category are all rapidly growing segments on LinkedIn. If you use it correctly, you have the opportunity to spread your message to this target while continually expanding your network.

Furthermore, LinkedIn is known for its organic side. So the larger your network, the more likely you are that other people will discover you and get in touch with you.

Generally speaking, social networks are one of the best ways to set up strategic and organic advertising aimed at your target audience. You can easily link back to your website, giving you a clear idea of what types of information resonate with your market.

I don't have time to manage my LinkedIn page, what should I do?

Often, small businesses feel overwhelmed and like they don't have enough time to use social media for marketing purposes. It's an understandable feeling given the many options that exist today, but doing something is always better than doing nothing.

Your presence on LinkedIn can be greatly influenced by using it for just ten minutes a day. Reach out to people LinkedIn suggests you connect with, send well wishes to your contacts, or send a message to your colleagues, thanking them and letting them know that you would appreciate it if they recommended you to other people. It won't happen overnight, but continually staying in touch with potential customers will make a big difference.

Also take the time to set up your profile correctly. Indeed, your online presence is very important, because this is how prospects will evaluate you.

AROM CONSULTING – Case study on customer acquisition via LinkedIn

AROM IT & Cloud Services was a Swiss company on standby for a more or less long period. 

Left with a completely empty client portfolio, ADTEK (owner of AROM) contacted our company in order to acquire a significant number of clients in order to rebuild the company.

Thanks to the optimization of his LinkedIn profile, his company page but especially the acquisition of automated customers on his LinkedIn profile: we succeeded in reaching his objectives.

With more than ten new prospects on his LinkedIn profile every day, Arben Dalipi, the owner of AROM, was able to exploit the various leads we sent him.

Today, AROM is a thriving company that continues to thrive.

Video testimonial:

For more advice on optimizing your LinkedIn profile or customer acquisition, contact us!